I would say that most people here at the Caddy Edge are big fans of Cadillacs new styling theme. However, there are people within GM and Cadillac who aren’t. Let’s take a look at one and what it might mean to our beloved Cadillac.

GM’s product development efforts are now headed by a man, legendary in the automotive industry, Bob Lutz.

Lutz is famous for knowing instinctively what the car buying public wants. He has also made it no secret that he is no fan of Cadillac’s new ‘edgy’ look. It is sufficiently new and different that it doesn’t quite ‘work’ in his eyes. One look at the Sixteen concept vs. the Cien shows his influence beginning to show.

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For decades, Cadillac was rightfully considered the ‘Standard of the World’...a purveyor of luxury vehicles without equal. From v-16’s to tailfins, Cadillac defined technology and style.

Unfortunately, Cadillac let the competition overtake it. It lost focus and missed the changes in the luxury market that attracted customers towards competitors from overseas.

Now, rather than simply follow the pack, Caddy is cutting its own path with a distinctive look, world-class chassis, powerful powertrains, and cutting edge technology.

With a pipeline full of new product that promises to equal or surpass the existing luxury players, Caddy is showing itself to be a force to reckoned with. The competition is worried about Caddy’s Edge.

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