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Archive for July, 2003
This is a topic that I’m sure has been beaten to death at GM’s Renaissance Center …how to price the new Cadillacs.
Of course, recent announcements have shown what decision has been made: Price them right in line with the targeted competition.
That’s the gamble. The stakes are Cadillac’s continued independence to pursue their new direction. Failure could mean GM management yanking them back into their old role as a Lincoln competitor (and dooming the brand to mediocrity).
The question for the rest of us, however, is
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Categories: Commentary, CTS, SRX, XLR
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