Archive for July, 2006
We’ve made some changes over in the Caddy Edge forums. Most significant is a new place for posting ads for Cadillac cars, parts, and accessories.
Also, we’ve rearranged a few forums, placing old news and front page forums down in the misc section – just to keep them for reference.
Since that left us with only the Caddy Edge news board in the ‘News’ category – that forum has been moved into the same section as general discussion and the ‘News’ category has been deleted.
These changes should improve the forums by simplifying the list and adding needed forums.
Cadillac, in a effort to reach younger customers and more women, has announced a new slogan and ad campaign.
Under the new tag line of ‘Life, Liberty, and the Pursuit’, and using non-traditional ad locations like video games and urban ads, Cadillac hopes to push their brand message to groups currently unreached by the current ‘Break Through’ campaign.
Personally, I think this new slogan is fairly lifeless and doesn’t get at what Cadillac is or should be – a driving machine on par with the European competition like BMW.
We’ll see soon enough if the ads are better than the slogan suggests.
Just as important, many times, as how trouble-free a new vehicle turns out to be, is how well ou are treated by the dealer’s service department when things go wrong.
Today, JD Power released their latest Customer Service Index (CSI) study.
Cadillac came in this year 3rd with 909 of 1000 possible points for customer satisfaction with the service departments.
Lexus took the #1 spot this year with a score of 912 and Buick took #2 with 911.
Way to go GM, and Cadillac for great customer service after the sale.
…and now, the press release:
Show me more… »
It appears that Cadillac’s new ad agency is ready to show what they are made of.
Cadillac is expected to announce soon that they are dropping the ‘Break Through’ ad campaign and its Led Zeppelin ‘Rock and Roll’ theme song. Dealers who have seen the new ads seem to think that it was time for something new…and that this might be a bit too mainstream to be good.
We like the Break Through ad campaign. It was part of Cadillac’s image shift from old person’s car to a young and hip and ever so edgy brand. We’re afraid that a softer campaign might suggest a softer, less distinctive Cadillac image. However, we’ll wait to see what the Modernista agency has come up with before passing judgment.
We’ll post details as soon as Cadillac announces the new campaign. Expect to see the new ads in August.
See an article about the change over at Autoweek.com:
Autoweek.com – No more “Rock and Roll”
The GM Source.com has a nice rendering of the next CTS done by Chris Pauwels, who has had his work featured in Popular Hot Rodding.
This has much better perspective than the rendering we posted about a few days ago. Also, with the new Cadillac signature fender vents, this is likely even closer to the look the CTS will have when it bows in 2007 – likely as a 2008 model.
Expect a coupe to appear a year later with the fast rear window shown by Mr. Lutz to 60 Minutes and a V-Series that will take its power from either a supercharged Northstar or perhaps a variation on the small-block V-8 used in current Corvettes (6.0l w/ 400hp or 7.0l w/ 505hp). Given that the competition (Audi RS4, next BMW M3, etc) are all packing over 400hp, we’d bet on the supercharged Northstar route with the STS-V getting an even higher output version to maintain its place in the pecking order.
See the post over at The GM Source.com:
The GM Source.com – GMS First Look: 2007 Cadillac CTS!
We knew it was coming, and now here it is…a brand new interior for the SRX. This is yet another one of Bob Lutz’ influences on the Cadillac brand, as he has always been uncomfortable with the Art and Science design ethic since the first CTS, SRX, and XLR came out.
Especially troubling for him, besides the heavily edgy exterior has been the interiors of the SRX and CTS. Since the CTS is all new starting next year and the SRX replacement has been put off until a few years down the road – GM saw fit to put a brand new interior in the SRX as a stop-gap.
Expect many of these cues in the new CTS next year as well.
And now for the press release:
Show me more… »
The Car Connection has put together a rendering that looks to be a pretty good guess of the look of the new CTS.
Unfortunately, they seem to have the perspective a bit skewed – but the front end looks very close to what we’ve seen on 60 Minutes and in previous spy photos.
Take a look at:
The Car Connection – 2008 CTS