Archive for July, 2007
2008 CTS at the ‘ring
July 7, 2007 - 5:52 pmHow did Cadillac rank so high in customer satisfaction?
July 7, 2007 - 5:35 am
Over at the Pittsburgh, PA Post Gazette, they are discussing the recent findings of a pair of luxury customer satisfaction surveys that have ranked Cadillac among the top names in keeping customers happy.
It turns out, GM has given dealers the authority to do things differently – especially when it comes to making the customer happy.
They’ve gotten the product down. Now it appears they are doing the sales and service portion right too.
Watch out…Cadillac is poised to become one of the big boys in the luxury market again.
Post Gazette: Cadillac sits atop survey for luxury brand satisfaction
CTS makes Forbes list of low-cost luxury cars
July 6, 2007 - 8:31 am
As much as I loathe posting about any Forbes list (they seem to put out multiple lists every day, just for the publicity)...this one has at least a slight Cadillac angle…
They are running a story about the wide range of ‘affordable’ luxury models available.
One interesting angle is how the CTS is one of a select few on the list that don’t share a platform with a lesser model from another brand. This makes the CTS one of the few ‘true luxury’ models on the list.
As you know, the CTS is based on a unique platform (Sigma) that Cadillac and Cadillac alone uses for models as diverse as the CTS, STS, and SRX.
The only other models on the list that share this distinction (not sharing their innards with more mass-market cars) are:
BMW 3-series
Infiniti G37
Lexus IS
Mercedes C-class
A nice group to be part of, I think.
The ones that do share their roots with ‘lesser’ cars on the Forbes list are:
Show me more… »
Lutz speaks - Sixteen-based production car is off for good
July 6, 2007 - 8:13 amIn a blog post over at GM’s official Fastlane blog, Bob Lutz has confirmed that pending CAFE (the law of the land for new vehicle fuel economy) has officially killed chances of a near-term uber-Cadillac sedan like the Sixteen concept.
This (as well as consumer demand for higher fuel efficiency) is also a reason behind the recent decision by Cadillac to consider offering a hybrid version of most of their cars and trucks.
I’m sure Cadillac will consider a return to a Sixteen-level car if the Lexus LS600 hybrid flagship sedan is successful. However, they may build it at a slightly lower price point on their upcoming 7-series/S-class competitor that will replace the STS and DTS.
See the video of Lutz talking about concept cars of the past few years and what they plan to do about each at:
GM Fastlane Blog: Bob Lutz Answers FastLane Questions
