the Caddy Edge

Archive for April, 2010

2010 SRX turbo – Interior and Electronics

April 24, 2010 - 2:10 pm

Part 1 – Overview
Part 2 – Our test car
Part 3 – Exterior and Design
Part 4 – Interior and Electronics
Part 5 – Ride and Performance

Image galleries – SRX Review Pics | SRX Pics from Cadillac

It is important to note how we approach an evaluation of electronics in any car – to put not too fine a point on it, we’re demanding. In this world of top-notch consumer electronics, it is unacceptable for any automaker to put a product out that is clunky to use, doesn’t do what it needs to do with minimum study of the owners manual, and/or isn’t completely intuitive to use.

IMG 2170 2 1 2We spent a week with the SRX and it had every electronic goodie that it could have. So, this allowed evaluation of every feature and, given the relatively short time we were with the car, highlighted any features that were not immediately easy to use. A long-term owner might find some of these annoyances fade with time, but we won’t make that assumption here.

Most of our complaints (and really, our only complaints about the SRX as a whole) center around the electronic features – not that they don’t work, just that they could be better at what they do – but first, let’s go over the interior itself. As expected of any Cadillac, this is a nice place to spend some serious seat time.

Show me more… »

Cadillac sending dealers to Ritz-Carlton customer service classes

April 23, 2010 - 7:15 am

RitzGM and Cadillac are sending their dealers to a course offered by Ritz-Carlton in an effort to improve their customer service skills.

Recognized by many to have some of the best customer experience skills in business, Ritz-Carlton offers this seminar as a service for companies looking to improve/learn how to treat the public.

Cadillac will be sending their dealers to this course over the course of the next several months.

Source: Automotive News

Boston.com – Cadillac designer interview

April 22, 2010 - 7:44 am

The Boston Globe has posted a short interview with Cadillac director of exterior design Max Wolff.

Of note, are his insights into the trend toward coupe-like design as well as the importance of exterior and interior design to a brand.

Source: Boston.com