He will replace Bob Ferguson, who will return to his post at GM as their chief lobbyist. This is a win for Cadillac as the main criticism of Mr. Ferguson has been that he was not a ‘product guy’ and de Nysschen certainly is.
In his departure from Infiniti, he cited a desire to move back to the United States from the Asian brand’s Hong Kong headquarters.
There is a very good chance that Cadillac will be a better fit and will take advantage of Mr de Nysschen’s knowledge of the US market, buyer’s desires, as well as positioning Cadillac more powerfully against the German rivals. Continue Reading →