Archive | Leadership RSS feed for this section

New Cadillac Head Takes to Facebook to Smack Down Critics

JohandeNysschenRecently, Cadillac has named a new head, announced plans for a flagship sedan, and unveiled the start of a new branding scheme. All while also planning a much more autonomous structure that will see its headquarters leaving Detroit and corporate parent GM’s shadow in favor of New York City’s SoHo neighborhood.

These moves have not been without their detractors and apparently the criticism hasn’t been lost on Cadillac’s new leader Johan de Nysschen. He just took to Facebook and posted the following rant to his friends.

Bertel Schmitt of the Daily Kanban is either one of those friends or merely got tipped to the post and released it for the rest of us to enjoy.

The words of Mr de Nysschen: Continue Reading →

Holy Crap! – Cadillac Names Johan de Nysschen new President

JohandeNysschenOnly 2 years after being lured away from his post as Audi’s US head to re-shape Nissan’s Infiniti brand, Johan de Nysschen has been hired to lead GM’s luxury brand.

He will replace Bob Ferguson, who will return to his post at GM as their chief lobbyist. This is a win for Cadillac as the main criticism of Mr. Ferguson has been that he was not a ‘product guy’ and de Nysschen certainly is.

In his departure from Infiniti, he cited a desire to move back to the United States from the Asian brand’s Hong Kong headquarters.

There is a very good chance that Cadillac will be a better fit and will take advantage of Mr de Nysschen’s knowledge of the US market, buyer’s desires, as well as positioning Cadillac more powerfully against the German rivals. Continue Reading →

Cadillac Gets New Worldwide Head

GM announced on Tuesday the appointment of Robert Ferguson to a new position of Vice President of Cadillac Worldwide. Formerly, Ferguson was GM’s VP of global public policy and represented GM in Washington D.C.

Hired in 2010 during the GM bankruptcy, Ferguson will now steer Cadillac as it tries to expand its reach to better compete with the likes of BMW, Audi, and Mercedes.

He will report directly to GM CEO Dan Akerson. His direct reports will include Don Butler, Cadillac’s U.S. VP of marketing and Chase Hawkins, Cadillac’s VP of sales and service.

We wish him the best of luck in Cadillac’s latest attempt to break into markets outside North America.

He starts his new job on January 1, 2013.

Source: Automotive News

m4s0n501

ATS-V Starting Price Announced

In an interview with USA Today, Cadillac chief Johan de Nysschen let slip that the newly unveiled ATS-V would start […]

ATS-V Reveal

0-60 in under 4 seconds. 6-piston Brembos. Yummy. Like this:Like Loading…

R&T Exposes ATS-V

ATS-V

3.6l twin-turbo V-6 packing 450hp and 445 lb-ft. This out-powers handily the new BMW M3 in a similarly size and weight […]

Cadillac Trademarks a Whole Set of CT and XT Names

Cadillac had announced the name of their new top sedan, and previewed a new name scheme with the CT6. Recently we […]

ATS-V Burns Rubber

We’ll finally know the details on Cadillac’s M3 fighter at the LA Autoshow. But for now, enjoy a little hoon-age […]

Cadillac Crossovers to get ‘XT’ Names

Cadillac’s Chief Marketing Officer, Uwe Ellinghaus, in an interview with Forbes, has confirmed another piece of the brand’s new naming […]

%d bloggers like this: