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Holy Crap! – Cadillac Names Johan de Nysschen new President

JohandeNysschenOnly 2 years after being lured away from his post as Audi’s US head to re-shape Nissan’s Infiniti brand, Johan de Nysschen has been hired to lead GM’s luxury brand.

He will replace Bob Ferguson, who will return to his post at GM as their chief lobbyist. This is a win for Cadillac as the main criticism of Mr. Ferguson has been that he was not a ‘product guy’ and de Nysschen certainly is.

In his departure from Infiniti, he cited a desire to move back to the United States from the Asian brand’s Hong Kong headquarters.

There is a very good chance that Cadillac will be a better fit and will take advantage of Mr de Nysschen’s knowledge of the US market, buyer’s desires, as well as positioning Cadillac more powerfully against the German rivals. Continue Reading →

Cadillac Gets New Worldwide Head

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GM announced on Tuesday the appointment of Robert Ferguson to a new position of Vice President of Cadillac Worldwide. Formerly, Ferguson was GM’s VP of global public policy and represented GM in Washington D.C.

Hired in 2010 during the GM bankruptcy, Ferguson will now steer Cadillac as it tries to expand its reach to better compete with the likes of BMW, Audi, and Mercedes.

He will report directly to GM CEO Dan Akerson. His direct reports will include Don Butler, Cadillac’s U.S. VP of marketing and Chase Hawkins, Cadillac’s VP of sales and service.

We wish him the best of luck in Cadillac’s latest attempt to break into markets outside North America.

He starts his new job on January 1, 2013.

Source: Automotive News

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