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Cadillac ELR Launch Lease Deal Announced

Cadillac is pushing the ELR hard recently with Olympic advertising to get the car into the hearts and minds of luxury buyers.

Now, Cadillac has dropped the other shoe with a fairly aggressive lease deal of 699/month for 39 months with 4900/down with a 32500-mile allowance (pretty low monthly miles given a normal driver will be closer to 1000 miles per month).

This should get the attention of some people who might balk at the payment on a $75000 electric.  Specifically, this beats the Tesla Model S pricing – which bases for a $71k 60kW model at almost $1300/month).  Figure a 60-month payment on an ELR would come close to $1500/month if financed conventionally. So, a $699 deal will certainly move quite a few of Cadillac’s sexy new coupe, and we are sure Cadillac hopes word of mouth will do the rest.

Cadillac ELR Ad

Airing during the Olympics is this 60-second spot that hammers home the work ethic of the US and parlays that into the reward that is the Cadillac ELR.

It will be interesting to watch and see if the message translates into sales.

Cadillac Eyeing Other ATS Variants

It’s always fun to hear the news that flows from a major auto show…

This time, following the unveiling of the ATS Coupe, Cadillac executives have revealed that GM is looking into several other body styles for their hit ATS.

2015 Cadillac ATS CoupeIn addition to the ATS-V, Cadillac is working on the business plans to support both a convertible (apparently already designed and engineered and simply awaiting the go-ahead to hit production) and a sport wagon.

The convertible seems to be a lock for production, but the wagon is a tougher sell (literally, as the segment is approximately 11,000-strong combined in the North American market – making an ATS wagon a definite tiny seller).

More likely is an ATS-based small crossover that we’ve heard rumored for some time now that would slot below the SRX.

Hmmm, an ATS-V sport wagon sounds awfully tasty, though.

Cadillac Aiming for Double-Digit Growth in 2014

2014 Cadillac ELRCadillac has officially told their dealers that they expect a 10+% growth in volume in 2014.

This is expected on the back of at least three new products, the ELR and ATS coupes as well as the new Escalade SUV.

Helping that goal is the fact that well over half (550 of 900) of Cadillac dealers have chosen to invest in the equipment and training to sell and service the new ELR range-extended electric. ELR started shipping to dealers earlier this month.

Additionally Cadillac has begun to offer $699/month lease deals on the $75995 ELR, which should help move a few into buyers’ hands.

Escalades are expected to hit showrooms in April and the ATS coupe will arrive this summer.

Cadillac “LTS” Spied

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Chris Doane and Car and Driver have spied the new Cadilac large sedan undergoing testing.

This is not the new XTS (a car expected to see no second generation). Instead, Cadillac is building a new large rear-drive platform dubbed “Omega” and styled in some ways to resemble the recent Elmiraj concept. Cadillac trademarked the LTS name some time ago, so that may be how they will christen this new sedan, despite some desire among fans that they return to ‘real’ names. We won’t hold our breath for that sort of wholesale change.

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2015 Cadillac Escalade Pricing Announced

Cadillac has announced pricing of the 2015 Escalade and it follows their recent trend toward pricing in line with competition rather than trying to compete on price.

2015 Cadillac EscaladeStarting price of the latest Escalade is $72,690 (including destination), an increase over the prior generation of $3725. This places the Escalade in the thick of the luxury SUV market with only the starting price of Lexus’ LX being higher. Yep, Escalade is going to have a higher starting price than the Mercedes GL and Land Rover’s Range Rover offerings. We will have to wait closer to launch to get more detailed pricing, as it may turn out that the Escalade is a bargain compared to a fully optioned example of the competition.

Arguably, the Escalade does come with 20″ wheels, full LED lighting, as well as Magnetic Ride Control – all standard. Time will tell if the market will accept this bump in price.

The 2015 Escalade should be available this summer, once the factories finish their change-over for the new models.

ATS to get both V-Series and V+ Models

File this under “doesn’t pass the sniff test” but we are passing it along all the same.

2015 ATS-V Coupe - courtesy Autoblog.comMotorTrend.com is reporting that Cadillac plans not only the twin-turbo V-6 V-Series model, but will also release a year or two later a forced-induction V-8 model with over 600hp.

This would see Cadillac looking to not only out-gun the M3/M4 but to also go hunting the Mercedes C-Class Black-series as well.

This does fit within the reports that the ATS was designed to house 4, 6 and 8-cylinder engines. However, it is iffy that Cadillac would decide to go hunting in the ultra-low production space of the Black-series (which is over 100hp higher in output than the M3-fighting Mercedes C63 AMG) while they still have other, more profitable niches to go after (think a sub-SRX cross-over, a larger-than-SRX crossover, as well as the flagship Omega-based sedan and coupe). But, recent moves to charge premium prices for products such as the ELR may suggest a new direction for Cadillac that means halo products are on the roadmap.

Personally, I’d love to see an ATS with a 600hp V-8, especially given how fun it was in its 3.6l form.

Source: Motor Trend

Manual Equipped ATS has Stalling Issue

It appears there is a possible new issue vexing the ATS 2.0T with the manual transmission. As you might recall, […]

Cadillac ELR Launch Lease Deal Announced

ELR Launch Lease Deal

Cadillac is pushing the ELR hard recently with Olympic advertising to get the car into the hearts and minds of luxury […]

Cadillac ELR Ad

Airing during the Olympics is this 60-second spot that hammers home the work ethic of the US and parlays that […]

Cadillac Eyeing Other ATS Variants

It’s always fun to hear the news that flows from a major auto show… This time, following the unveiling of […]

Cadillac Aiming for Double-Digit Growth in 2014

Cadillac has officially told their dealers that they expect a 10+% growth in volume in 2014. This is expected on […]

Cadillac “LTS” Spied

2016 Cadillac LTS

Chris Doane and Car and Driver have spied the new Cadilac large sedan undergoing testing. This is not the new […]

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