Cadillac is pushing the ELR hard recently with Olympic advertising to get the car into the hearts and minds of luxury buyers.
Now, Cadillac has dropped the other shoe with a fairly aggressive lease deal of 699/month for 39 months with 4900/down with a 32500-mile allowance (pretty low monthly miles given a normal driver will be closer to 1000 miles per month).
This should get the attention of some people who might balk at the payment on a $75000 electric. Specifically, this beats the Tesla Model S pricing – which bases for a $71k 60kW model at almost $1300/month). Figure a 60-month payment on an ELR would come close to $1500/month if financed conventionally. So, a $699 deal will certainly move quite a few of Cadillac’s sexy new coupe, and we are sure Cadillac hopes word of mouth will do the rest.