Archive | BRX / BTX RSS feed for this section

GMI Re-Envisions the Cadillac Lineup – Part I

If you don’t already follow the folks over at GM Inside News, you should. In a world where GM product often gets a barely concealed sneer from critics and the press – these guys love the company and their products deeply.

However this doesn’t mean that they don’t see plenty of room for improvement – witness their recent ‘Revitalization in Action’ series where they not only describe, but design their dream lineup for each of GM’s brands.

Up this time around is Cadillac – which is what gets our attention. This is the post we would make if only we had the ability to render our dreams of a future line of cars that we think would put the brand firmly on top.

So, in the truest expression of the critique – we here at the will give our 2┬ó on all their hard work without actually creating anything ourselves. ;-)

Seriously – great work guys.

Ideas for the brand:

Continue Reading →

Sneak Peak of 2010 SRX at Pebble Beach

2010 SRXCadillac surprised us all this morning with a photo spread and details on the new 2010 SRX crossover and CTS Sport Wagon – two complementary products that replace the current SRX.

The unveiling will take place this weekend at Pebble Beach.

2010 SRX

2010 SRX

Read on for the press release: Continue Reading →

Cadillac announces future product in GM announcement

Update: GM released a clearer picture of the 2010 SRX – replaced the blurry version fron Jalopnik.

GM, a company that is seeing the many changes in the US and world market that are hurting its profitability, took the chance on Tuesday to show off that they are far from out of competition.

2010 SRXOn the Cadillac front, the new CTS Coupe and Wagon were announced – the wagon for spring 2009, the coupe for summer 2009.

In addition, the new Theta Premium based crossover – which had been called everything from the BRX, the BTX, and most recently the SRX – was actually shown on screen with the confirmed name of SRX. We should expect it in the first half of 2009.

It appears that the next 12 months are going to be pretty exciting for all of us as the new CTS models and the SRX join the soon-to-be-released CTS-V.

BRX’s newest rumored name?…SRX

Rumors have swirled for several months about the new, Theta premium-based crossover that Cadillac has been working on (and previewed with their Provoq concept earlier this year). The least known part is what the vehicle will be called.

MotorTrend started out calling the vehicle the BRX. A spied trademark filing by GM suggested that BTX might be the real name. Now, Edmunds InsideLine has found sources that suggest a name has been selected…SRX.

Given that this was to, in essence replace the SRX in the crossover space (while the new CTS wagon replaced the SRX in the sporty hauler arena) this makes a bit of sense. Conjecture that the name would change was based in the fact that the SRX has never set the sales charts on fire…though the name does have some equity, which Cadillac will capitalize on with the new truck-let.

Expect the new SRX to debut in 2009 as a 2010 model.

BRX/BTX/Provoq production interior spied

The good folks at LLN have spotted, via handy telephoto lense, some of the interior of the Theta Premium-based crossover that we’ve all be calling the BRX/BTX (latest I’ve seen in the name guessing game for this model is CTX)…

BTX DashNow, we have an idea of the CTS-inspired dash that will make it into production (if you go back to our Provoq concept photos, you’ll see that this looks like exactly the dash from the concept – right down to the single, round center gauge pod.

Check out the entire photo over at: 2010 Cadillac BRX spied again (this time with an interior photo!)

BTX shows its grill

Leftlane News has spotted Cadillac’s new small SUV flashing its grill-work and showing a lot of similarities to the Provoq concept from this years Detroit auto show.

2010 BTXBuilt off GM’s Premium Theta (which, according to LLN, is packing some parts from GM’s Epsilon mid-size car chassis as well), the BRX (we hear it will be BTX) will share this high-end version of Theta with Saab’s new 9-4x crossover.

Both should reach production late in 2009 as 2010 model year vehicles.

Check out LLN’s spy shots and their opinion on what we’re seeing here at:

Leftlane 2010 Cadillac BRX sheds some disguise [Spied Again]

LLN shows CTS Wagon sketch

The good folks over at have put together a highly plausible sketch of the new CTS wagon that we expect to see in production next year.

CTS WagonWith styling that would have been considered pretty outlandish until the recent CTS coupe popped up in January – this is one very sleek wagon and could actually be a success even in the wagon-averse USA.

Consider this to be the real replacement of the SRX on the sporty side, with the new BRX/BTX being the utility side of that equation.

Expect this to debut, possibly as a ‘concept’ at first, during this fall’s auto show season.

See the entire sketch at: Early look: 2010 Cadillac CTS Wagon illustrated

Manual Equipped ATS has Stalling Issue

It appears there is a possible new issue vexing the ATS 2.0T with the manual transmission. As you might recall, […]

Cadillac ELR Launch Lease Deal Announced

ELR Launch Lease Deal

Cadillac is pushing the ELR hard recently with Olympic advertising┬áto get the car into the hearts and minds of luxury […]

Cadillac ELR Ad

Airing during the Olympics is this 60-second spot that hammers home the work ethic of the US and parlays that […]

Cadillac Eyeing Other ATS Variants

It’s always fun to hear the news that flows from a major auto show… This time, following the unveiling of […]

Cadillac Aiming for Double-Digit Growth in 2014

Cadillac has officially told their dealers that they expect a 10+% growth in volume in 2014. This is expected on […]

Cadillac “LTS” Spied

2016 Cadillac LTS

Chris Doane and Car and Driver have spied the new Cadilac large sedan undergoing testing. This is not the new […]

%d bloggers like this: