Cadillac surprised us all this morning with a photo spread and details on the new 2010 SRX crossover and CTS Sport Wagon – two complementary products that replace the current SRX.

The unveiling will take place this weekend at Pebble Beach.

Read on for the press release:

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Categories: News, SRX, BRX / BTX
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Update: GM released a clearer picture of the 2010 SRX – replaced the blurry version fron Jalopnik.

GM, a company that is seeing the many changes in the US and world market that are hurting its profitability, took the chance on Tuesday to show off that they are far from out of competition.

On the Cadillac front, the new CTS Coupe and Wagon were announced – the wagon for spring 2009, the coupe for summer 2009.

In addition, the new Theta Premium based crossover – which had been called everything from the BRX, the BTX, and most recently the SRX – was actually shown on screen with the confirmed name of SRX. We should expect it in the first half of 2009.

It appears that the next 12 months are going to be pretty exciting for all of us as the new CTS models and the SRX join the soon-to-be-released CTS-V.

Categories: News, CTS, SRX, BRX / BTX, Rumored Models
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Rumors have swirled for several months about the new, Theta premium-based crossover that Cadillac has been working on (and previewed with their Provoq concept earlier this year). The least known part is what the vehicle will be called.

MotorTrend started out calling the vehicle the BRX. A spied trademark filing by GM suggested that BTX might be the real name. Now, Edmunds InsideLine has found sources that suggest a name has been selected…SRX.

Given that this was to, in essence replace the SRX in the crossover space (while the new CTS wagon replaced the SRX in the sporty hauler arena) this makes a bit of sense. Conjecture that the name would change was based in the fact that the SRX has never set the sales charts on fire…though the name does have some equity, which Cadillac will capitalize on with the new truck-let.

Expect the new SRX to debut in 2009 as a 2010 model.

Categories: News, SRX, BRX / BTX
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The good folks at LLN have spotted, via handy telephoto lense, some of the interior of the Theta Premium-based crossover that we’ve all be calling the BRX/BTX (latest I’ve seen in the name guessing game for this model is CTX)...

Now, we have an idea of the CTS-inspired dash that will make it into production (if you go back to our Provoq concept photos, you’ll see that this looks like exactly the dash from the concept – right down to the single, round center gauge pod.

Check out the entire photo over at:

LeftlaneNews.com: 2010 Cadillac BRX spied again (this time with an interior photo!)

Categories: News, Spy photos, BRX / BTX
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Leftlane News has spotted Cadillac’s new small SUV flashing its grill-work and showing a lot of similarities to the Provoq concept from this years Detroit auto show.

Built off GM’s Premium Theta (which, according to LLN, is packing some parts from GM’s Epsilon mid-size car chassis as well), the BRX (we hear it will be BTX) will share this high-end version of Theta with Saab’s new 9-4x crossover.

Both should reach production late in 2009 as 2010 model year vehicles.

Check out LLN’s spy shots and their opinion on what we’re seeing here at:

Leftlane News.com: 2010 Cadillac BRX sheds some disguise [Spied Again]

Categories: News, Spy photos, BRX / BTX
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