The good guys over at MotorTrend got some time with Cadillac’s head honcho Johan de Nysschen about recent Cadillac moves and what is next. It’s a great read that you can find over here.
For those of you not wanting to take the time to ready the entire interview, let us give you the high points:
The Escala Concept Built by GM’s production studio and much more production ready than any of the past concepts we have seen (Cien, Elmiraj, to name but two). This could mean the Escala is a strong indicator of a flagship that would sit above the CT6 in the lineup. Mr. de Nysschen had criticisms for the past Cadillac concepts in that they showed design themes that were not part of Cadillac’s plan – so were ‘not a smart move’. This seems to be admission that Cadillac fans fell hard for these prior concepts which made the lack of production versions sting all that much more.
Changes are coming for CUE Recognizing that the current CUE system has not met with wide acceptance, Cadillac will be bringing a physical controller to the system, in line with what we see from Audi, BMW, etc. This will prevent the touch screen from being the primary interface (which is largely where most of the criticisms for CUE center).
Escala’s 4.2l twin-turbo V-8 He isn’t yet ready to announce the engine for production (though this seems like less of a ‘will they’ but rather a ‘we’ll announce it when the product it will live in is ready to be announced’)
Product mix – Crossovers The market has moved to crossovers in a big way and Cadillac is readying offerings between XT5 and Escalade (XT7?) as well as below the XT5 (XT3?)
Product mix – platform sharing with the rest of GM 75 percent of luxury buyers will be Gen X and Gen Y customers by 2020. Millennials are also important to the brand and Cadillac (and their competition) are moving to catch these buyers as they get into their first luxury product. Dedicated platforms in these lower price points are not profitable – forcing some level of platform sharing. (more…)