Category: CTS

February 2018 Cadillac Sales

February 2018 World-wide Cadillac Sales42%  That is the increase in globals sales that Cadillac managed to achieve in February (year over year).  That is a pretty massive increase that was driven by an 86.5% (7816 units) in China but also a strong 1515 unit (14%) increase in US sales.  It is significant to note that 865 (7%) of that increase were additional fleet sales in February.  Total fleet sales were 2077 units.

China outsold the US market again this month.  Chinese sales were approximately 55.1% of global sales.  All was not rosy with Cadillac, with their amusingly named Rest of World sales down 12.7% (203 units).

Because the break-down in Chinese sales are not yet available, let’s do our normal breakdown of the US sales by model to see where the improvements came from.

February 2018 US Cadillac Sales

Surprisingly, sedan sales were stronger than in 2017 (this may well be where fleet sales increased).   CTS sales were down 3% (27 units), but ATS, CT6, and XTS were all up.  ATS saw sales increase 383 units (38.1%).  CT6 was up 5.4% (a paltry 43 units – but every unit counts).  XTS was up a strong 598 units (44.5%).

Crossovers and SUVs were strong again in February.  Escalade was up 161 units for the month.  XT5 continued its leading place in the brand with 37.8% of the entire brand’s volume.  For the month, sales were up 8.8% (377 units) over what was already a strong 2017 number.

Remember, XT4 debuts later this month as a 2019 model – meaning it could go on sale any time this year given the odd US model-year naming standards.  We would expect it to hit showrooms this summer, when the rest of the lineup sees their 2019’s bow as well.

This should increase Cadillac sales and help them continue their several month year-over-year global sales growth.  Of course, that will also be about the time we will start to guess at the next Cadillac crossover.  We would bet our money on a 3-row crossover to complement the body-on-frame Escalade for buyers that don’t need the absolute maximum towing that models brings.

January 2018 Cadillac Sales

Cadillac saw it’s sales increase, worldwide, for the 20th consecutive month in January.  As we have come to expect, this was despite a drop in US sales (by 3.9% or 403 units this month).  China more than made up for this drop with a sales gain of 2211 units (12.3%)…continuing its streak of being Cadillac’s #1 market.  The rest of the Cadillac’s worldwide sales were down by 17.3% (but due to the low number of units sold in all other countries – that is merely 254 units lost).

For reference, China is making up 64.5% of Cadillac’s global sales.  US makes up 31.5% in the latest month.

But, let’s dive a bit into the sales numbers for the US market…there are a few surprises this month vs in the last several months…such as some actual sales gains we didn’t expect.

While we see drops in sales of the CTS, CT6, and XTS sedans…drops for the CTS and CT6 are both lower than we have seen lately.  CT6 was down 6 units (yes, 6) or just 0.9% from January 2017.  CTS was down 4.2% (29 units).  More in keeping with past performance, the XTS was down 629 units (34%).

The surprise move in the sedan front is a sales increase of the ATS.  The sportiest of the current Cadillacs saw a sales jump of 18.6% year over year (181 units).

Other sales wins include the Escalade family (up 44 units in January), XT5 (up 106 units, or 2.7%).

Fortunately, we are very close to an unveiling of the new XT4 at the New York Auto Show in late March.  XT4 should boost US Cadillac sales as soon as it can hit dealer lots.  Production of the XT4 is expected at GM’s Fairfax Assembly plant in Kansas City, Kansas and has already begun prototype builds.  We should know more about when it will go into production soon after the unveiling.

I’m sure Cadillac dealers are eager to get the new product on their lots.

 

December 2017 Cadillac Sales

December 2017 Worldwide Cadillac SalesCadillac ended 2017 on an overall high-note.  Sales have grown to the second highest level in the brand’s history with sales up 15.5% over 2016’s numbers.  This, as will come as no surprise to anyone, comes from massive increases in sales in the Chinese market.  In December, Chinese sales grew 28.5% (3817 units) over 2016’s results.  This helped offset softness in the US market where sales were down 28.6% (6142 units).  ‘Rest of World’ sales were also up 10.1% (227 units).

As a result, December global sales were down 6.8% (2553 units).  

December 2017 Cadillac Sales - USSo, as every month, let’s take a look at how the US market got to its 6000 unit drop in 2017 (close to half of the 13566 drop in this market for the year.)

In a surprising turn of events, not a single model saw a sales increase in December.  Sedans were all down (again).  ATS continued its slide (down 1199 for the month/ 8405 for the year.)   CTS declined yet again (down 892 in December / 5567 for the year.)  XTS dropped even more (down 1905 for the month / 5896 for the year.) – despite its recent refresh.  Only the CT6 flagship wasn’t down in both measures (down 452 last month, but up 1373 for the year.)

The normal savior of the brand, the XT5 saw an unusual downturn in December by a surprising drop of 7.4% (548 units) while being up strong when looking at the entire year (28,827 units or 73%).  It and the CT6 were the only offerings that saw sales growth for the year.

Even the brand’s legendary Escalade saw a drop both for the month (1020 units) and for the year (1358).  This may show a hit being taken by Lincoln’s recent launch of the brand new Navigator taking a bite out of Cadillac’s big SUV…it will take a few more months to judge this vs a potential move of customers away from big body-on-frame SUVs.  We are seeing that the big SUVs are pretty flat, sales-wise, with large crossovers like Audi’s Q7 seeing significant growth.

Looking at the big picture, we can see why Cadillac is planning to merge their sedan offerings (profitability on 4 models splitting this few sales is hard to come by) as well as rushing new crossover models to market.

As we have said before, this can’t come fast enough.

 

 

November 2017 Cadillac Sales

Cadillac continues to drive sales growth outside of the US market in November. 

Worldwide, Cadillac sales were up 3.7% (1128 units).  They certainly enjoy their year-to-date increase of 18.5% over 2016’s sales (a 50,000 unit sales increase).

As we have come to expect this year, this was in spite of a sales drop in the US market (down almost 2000 units and 12.8% in the home market).  Offsetting this is a massive increase of 23.4% in China (over 3100 units).  The rest of the countries Cadillac sells vehicles in were up 2.8%…but with sales of just over 2000 units for the month, they pale in comparison to the big-two markets in which Cadillac competes.

Because we and Cadillac reside in the USA – let’s go a bit deeper into the November results in the home market.

This month, continuing the same tune from earlier this year, sedan sales are down massively.  In order of least awful to worst…XTS sales were down 715 units (27%), CT6 is down 392 units (a 33.5% drop), CTS was down 386 (37%), and the ATS – our personal favorite Cadillac – dropped 659 sales or 44.2%.

Unlike in months past, the XT5 didn’t show a large gain to offset the sedan drops.  However, it does continue to be Cadillac’s best US-market seller.  Sales of the mid-sized crossover were up 259 units or 4.8%.  These 5623 sales outnumbered sales of all 4 sedan models…combined.  It also outsold the combined sales of Escalade by over 2000 units.

For those lamenting the low sales numbers in the US, just keep telling yourself that the XT4 will be on sale soon…and this story will turn around (unless you happen to be a sedan fan).