Cadillac is taking their range extended show on the road in California in an effort to introduce trend setters to the benefits of GM’s take on electric-powered luxury. The ELR will be available for test drives in an outdoor lounge setting where customers can learn about the coupé while enjoying refreshments. Dates and locations are: […]
Cadillac is pushing the ELR hard recently with Olympic advertising to get the car into the hearts and minds of luxury buyers. Now, Cadillac has dropped the other shoe with a fairly aggressive lease deal of 699/month for 39 months with 4900/down with a 32500-mile allowance (pretty low monthly miles given a normal driver will be […]
Airing during the Olympics is this 60-second spot that hammers home the work ethic of the US and parlays that into the reward that is the Cadillac ELR. It will be interesting to watch and see if the message translates into sales.
Cadillac has officially told their dealers that they expect a 10+% growth in volume in 2014. This is expected on the back of at least three new products, the ELR and ATS coupes as well as the new Escalade SUV. Helping that goal is the fact that well over half (550 of 900) of Cadillac […]
GM announced today that production examples of the ELR coupe are on their way to the dealers. Built at GM’s Hamtramck factory that also assembles the Chevrolet Volt that shares a similar chassis and power train, these initial shipments will be the first examples of the Cadillac ELR intended for customers (all the ones we’ve […]
As if the Cadillac ELR @ $76000 isn’t going to be exclusive enough, Cadillac announced today a cross-promotional arrangement with Saks Fifth Avenue to sell 100 limited-edition ELRs in White Diamond. Included is also a 240V Bosch charging station with installation service. Orders will be taken at 855-SAKS-CAD starting on January 10, 2014 with delivery […]