ELR

Cadillac Takes ELR on a California Tour

April 28th, 2014  |  by  |  published in ELR

Cadillac is taking their range extended show on the road in California in an effort to introduce trend setters to the benefits of GM’s take on electric-powered luxury. The ELR will be available for test drives in an outdoor lounge setting where customers can learn about the coup√© while enjoying refreshments. Dates and locations are: […]


Cadillac ELR Launch Lease Deal Announced

February 13th, 2014  |  by  |  published in ELR

Cadillac ELR Launch Lease Deal Announced

Cadillac is pushing the ELR hard recently with Olympic advertising¬†to get the car into the hearts and minds of luxury buyers. Now, Cadillac has dropped the other shoe with a fairly aggressive lease deal of 699/month for 39 months with 4900/down with a 32500-mile allowance (pretty low monthly miles given a normal driver will be […]


Cadillac ELR Ad

February 8th, 2014  |  by  |  published in ELR, Video

Airing during the Olympics is this 60-second spot that hammers home the work ethic of the US and parlays that into the reward that is the Cadillac ELR. It will be interesting to watch and see if the message translates into sales.


Cadillac Aiming for Double-Digit Growth in 2014

January 28th, 2014  |  by  |  published in ATS, ELR, Escalade, Sales

Cadillac has officially told their dealers that they expect a 10+% growth in volume in 2014. This is expected on the back of at least three new products, the ELR and ATS coupes as well as the new Escalade SUV. Helping that goal is the fact that well over half (550 of 900) of Cadillac […]


Cadillac ELR Coupes are on Their Way

December 17th, 2013  |  by  |  published in ELR

Cadillac ELR Coupes are on Their Way

GM announced today that production examples of the ELR coupe are on their way to the dealers. Built at GM’s Hamtramck factory that also assembles the Chevrolet Volt that shares a similar chassis and power train, these initial shipments will be the first examples of the Cadillac ELR intended for customers (all the ones we’ve […]


Cadillac and Saks Fifth Avenue Unveil Limited Edition ELR

November 1st, 2013  |  by  |  published in ELR

Cadillac and Saks Fifth Avenue Unveil Limited Edition ELR

As if the Cadillac ELR @ $76000 isn’t going to be exclusive enough, Cadillac announced today a cross-promotional arrangement with Saks Fifth Avenue to sell 100 limited-edition ELRs in White Diamond. Included is also a 240V Bosch charging station with installation service. Orders will be taken at 855-SAKS-CAD starting on January 10, 2014 with delivery […]


2014 Cadillac ELR MSRP Set at $75000

October 11th, 2013  |  by  |  published in ELR

2014 Cadillac ELR MSRP Set at $75000

Wow, we didn’t see that coming. With the Chevy Volt, on which it is based, having a starting price of $34995 (after this years’ $5k price drop), we would have been comfortable predicting a starting price for the ELR in the mid $50000 range. This even with its long list of upgrades such as a […]



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