As if the Cadillac ELR @ $76000 isn’t going to be exclusive enough, Cadillac announced today a cross-promotional arrangement with Saks Fifth Avenue to sell 100 limited-edition ELRs in White Diamond. Included is also a 240V Bosch charging station with installation service.
Orders will be taken at 855-SAKS-CAD starting on January 10, 2014 with delivery planned in March.
So, if you have been chomping at the bit for an even more exclusive electric Cadillac, warm up your dialing fingers.
With the Chevy Volt, on which it is based, having a starting price of $34995 (after this years’ $5k price drop), we would have been comfortable predicting a starting price for the ELR in the mid $50000 range.
This even with its long list of upgrades such as a bespoke Cadillac interior with CUE, 20″ wheels, full LED lighting, uprated Voltec power train, and sexy sheet metal.
But, Cadillac released a reservation page for the new ELR today with a starting price (before tax incentives) of $75000 ($75995 with destination). Our jaw is understandably dropping at a 50% higher price than we expected.
So, what do -you- think? Is Cadillac justified in pricing the ELR higher than the base price of a Tesla Model S ($71k-ish)?
Cadillac has added a configurator section to the ELR portion of Cadillac.com to let customers play with what -their- ELR might look like.
Of note, the ELR will only be available in four colors initially: Black Raven, Radiant Silver, Crystal Red, and Graphite. Wheels are available in painted or polished, though both options are 20″. Interior options are Jet Black leather with Jet Black accents, Kona Brown leather with Jet Black accents, and Light Cashmere leather with Medium Cashmere accents.
The ELR is Cadillac’s range-extended electric coupe, based on the technology in the award-winning Chevrolet Volt. ELR goes on sale early in 2014 as a 2014 model.