Cadillac has been considering a unibody crossover based on GM’s Lambda platform (Chevy Traverse, Buick Enclave, GMC Acadia) for some time.
Rumor had them waiting for the next major re-engineering of the platform so they could have more freedom to add power trains beyond the current chassis’ 3.6 V-6.
There were even rumors that they would abandon the body-on-frame chassis and badge the new entry Escalade.
However, latest rumors have Cadillac management walking away from that plan largely due to expectations that they would be too late to that party to be a serious player.
So, with this change, we expect an ATS-based small crossover, the SRX, and the Escalade to be Cadillac’s ultimate people-mover lineup.
Expect the new small entry and new SRX to bow in the next 2-3 years.
Cadillac has officially told their dealers that they expect a 10+% growth in volume in 2014.
This is expected on the back of at least three new products, the ELR and ATS coupes as well as the new Escalade SUV.
Helping that goal is the fact that well over half (550 of 900) of Cadillac dealers have chosen to invest in the equipment and training to sell and service the new ELR range-extended electric. ELR started shipping to dealers earlier this month.
Additionally Cadillac has begun to offer $699/month lease deals on the $75995 ELR, which should help move a few into buyers’ hands.
Escalades are expected to hit showrooms in April and the ATS coupe will arrive this summer.
Cadillac has announced pricing of the 2015 Escalade and it follows their recent trend toward pricing in line with competition rather than trying to compete on price.
Starting price of the latest Escalade is $72,690 (including destination), an increase over the prior generation of $3725. This places the Escalade in the thick of the luxury SUV market with only the starting price of Lexus’ LX being higher. Yep, Escalade is going to have a higher starting price than the Mercedes GL and Land Rover’s Range Rover offerings. We will have to wait closer to launch to get more detailed pricing, as it may turn out that the Escalade is a bargain compared to a fully optioned example of the competition.
Arguably, the Escalade does come with 20″ wheels, full LED lighting, as well as Magnetic Ride Control – all standard. Time will tell if the market will accept this bump in price.
The 2015 Escalade should be available this summer, once the factories finish their change-over for the new models.
If you want to see the new Escalade in motion, check out this short video from Cadillac below.
In case you missed Cadillac’s event unveiling the new 2015 Cadillac Escalade last night: