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UPDATE: Johan de Nysschen Answers Questions at Jalopnik

Cadillac head, Johan de Nysschen accepted an invitation to answer questions posed by the readers of Jalopnik.com after last night’s debut of the CT6 during a commercial aired during the Oscars. 

Interesting insights are confirmation that a sub-ATS car is on the way that will also be based on the Alpha platform and be rear and all-wheel drive.  Also revealed is that Cadillac is indeed working on a turbo V-8 that will see duty under the CT6 hood and will top a range of engines that will range from 4-cylinder turbo up to the fire-breathing V-8.  In the power train revelations were that all 4-cylinder options will soon be turbos, marking the end of the 2.5l 4 in the ATS. 

For the whole list of questions and answers, check out the entire session at:

Jalopnik

Update: more questions and answers here, including the bombshell that a new V-6 family will be unveiled with the new CT6.  

Cadillac Wants a CLA-Fighter

Recently, Cadillac’s new head has been eyeing a car below the current ATS. One that would allow Cadillac to boost sales in the growing entry-level tier of the lux market where cars like the Mercedes CLA, Audi A3.

These cars are based on front-drive platforms which had us having nightmares that Johan de Nysschen might be thinking a Chevy Cruze based Cadillac might be appealing.

However, he is currently looking and taking Cadillac’s Alpha platform down a notch to fill the void. This could give Cadillac a strong differentiator in this space against the German front-drive (often with AWD systems) competition.

“The cost and packaging advantages of front-wheel dive are appealing. But Cadillac is the challenger brand”, explained de Nysschen. “We want to build our reputation as a purveyor of high-performance driver’s cars, so it’s better that we do it off a rear-wheel drive architecture.”

Smaller than ATS and rear-drive? Sounds promising Mr de Nysschen.

Cadillac Trademarks a Whole Set of CT and XT Names

Cadillac had announced the name of their new top sedan, and previewed a new name scheme with the CT6. 

Recently we have also heard that the SUV portion of their lineup will rock names starting with XT. 

Well, as if to drive the point home, Cadillac has filed for trademark protection for the following names:

CT2, CT3, CT4, CT5, CT7, and CT8 as well as

XT2, XT3, XT4, XT5, XT6, XT7, and XT8. 

This suggests that the previous flagship car, the CT6, will, in fact, fall below two additional models. This could see the top sedan overshadowed by a rakish 4-door coupe in the CT7 and under an, as yet unknown body style CT8.

The XT lineup is more in flux with rumor having the Escalade keeping its name and only 3 other crossovers on deck (SRX replacement as well as a model smaller and larger). This leaves 4 names for indeterminate products. Could Cadillac be planning coupe-esque crossovers like BMW’s X4 and X6? 

Source: <a href=”http://blog.caranddriver.com/if-a-vehicle-badge-involves-ct-or-xt-followed-by-a-number-cadillac-just-trademarked-it/“>Car and Driver</a>

Cadillac Crossovers to get ‘XT’ Names

Cadillac’s Chief Marketing Officer, Uwe Ellinghaus, in an interview with Forbes, has confirmed another piece of the brand’s new naming scheme.

After confirming that sedans will get a ‘CT#’ scheme, starting with their new flagship CT6, we were left wondering what the utilities in the line would be called.

‘XT#’ will denote crossovers, with the number similarly showing position in the model hierarchy. Plans are to bring to market a crossover both above and below the current SRX.

The exception, as expected, will be the Escalade – just owing to its powerful name recognition.

Unlike the naming mess that ensued at Infiniti by changing model names mid-cycle, Cadillac is expected to introduce new names when products are replaced. This should minimize confusion if take a while longer to complete the change-over (possibly taking up to 5 years…if they don’t get impatient between now and the next version of the CTS (the newest member of the line and likely last to be replaced).

It certainly is an interesting time to follow Cadillac’s strategy.

Source: Forbes.com

Cadillac Officially Renames ‘LTS’ to CT6

Cadillac officially announced the name of their upcoming halo car.  What we all had assumed was going to be called LTS has not only been named but a preview of a name shift at the brand  has as well.  The new car will be called CT6.

What this suggests to us, and admittedly with only a single datapoint, is that Cadillac is recognizing the brand equity in the CTS line and is likely to pull a portion of its name into a re-brand of the entire line.

We would not be surprised to see the ATS re-badged the CT2 and the current CTS as the CT4 in the coming months.  This could have been predicted  given the new head of Cadillac Johan De Nysschen also renamed the entire Infiniti line while he was there (arguably to make the line more rationally named).

CTS made out of a CT5?This may not entirely have been his doing as a few years ago there was a strong rumor that Cadillac was about to rename the CTS the CT5 (a banner at the second-generation car’s debut looked very much like someone had edited the 5 at the last moment to make it look more like an ‘S’ – see the image to the left, imagine it with a couple pixels filled in to the top left and you have a ‘5’).  In that case we could be looking at a future CT3 (ATS) and CT5 (CTS) to go with the new CT6.  However, all of this is purely conjecture.

 

Cadillac ‘LTS’ to be Built in Detroit Starting 4Q2015

Cadillac LTSRecently, we found out that Cadillac would be showing off their new flagship car at the New York Auto Show in April.  Now, Cadillac has announced not only the production timeframe but also the factory that will be tasked with building the new car.

GM’s recent $384 Million investment in their Detroit-Hamtramck plant, that also builds the Cadillac ELR among other GM products, will enable the factory to produce the new flagship starting in the 4th quarter of 2015.

Built on GM’s new Omega platform, designed exclusively for this uber-Cadillac, the new car’s name will be announced in the coming months (though rumors abound of it being called ‘LTS’).  Additionally, Cadillac confirmed that the new car, expected to be a large 4-door sedan, will slot above the XTS in the lineup.  For at least some time, the XTS will remain (likely as a hedge against seeing a drop in overall sales to Cadillac traditionalists if the XTS disappeared).

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ATS-V to Debut at Los Angeles Auto Show

It’s going to be a Cadillac auto show season this year.

After the recent revelation that the Cadillac flagship is expected at the NY show which caps the US auto show season, we have now heard that the first show of the season, the Los Angeles show in November will feature the debut of Cadillac’s M3 fighter, the ATS-V.

Expected to pack a twin-turbo V-6, the ATS-V has been rumored to out-power the new M3 handily.

Press conferences are scheduled on November 18-20, so we’ll know on one of those days a lot more about the new hot Cadillac.

We can’t wait.

UPDATE: Johan de Nysschen Answers Questions at Jalopnik

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