It’s always fun to hear the news that flows from a major auto show…
This time, following the unveiling of the ATS Coupe, Cadillac executives have revealed that GM is looking into several other body styles for their hit ATS.
In addition to the ATS-V, Cadillac is working on the business plans to support both a convertible (apparently already designed and engineered and simply awaiting the go-ahead to hit production) and a sport wagon.
The convertible seems to be a lock for production, but the wagon is a tougher sell (literally, as the segment is approximately 11,000-strong combined in the North American market – making an ATS wagon a definite tiny seller).
More likely is an ATS-based small crossover that we’ve heard rumored for some time now that would slot below the SRX.
Hmmm, an ATS-V sport wagon sounds awfully tasty, though.
Chris Doane and Car and Driver have spied the new Cadilac large sedan undergoing testing.
This is not the new XTS (a car expected to see no second generation). Instead, Cadillac is building a new large rear-drive platform dubbed “Omega” and styled in some ways to resemble the recent Elmiraj concept. Cadillac trademarked the LTS name some time ago, so that may be how they will christen this new sedan, despite some desire among fans that they return to ‘real’ names. We won’t hold our breath for that sort of wholesale change.
File this under “doesn’t pass the sniff test” but we are passing it along all the same.
MotorTrend.com is reporting that Cadillac plans not only the twin-turbo V-6 V-Series model, but will also release a year or two later a forced-induction V-8 model with over 600hp.
This would see Cadillac looking to not only out-gun the M3/M4 but to also go hunting the Mercedes C-Class Black-series as well.
This does fit within the reports that the ATS was designed to house 4, 6 and 8-cylinder engines. However, it is iffy that Cadillac would decide to go hunting in the ultra-low production space of the Black-series (which is over 100hp higher in output than the M3-fighting Mercedes C63 AMG) while they still have other, more profitable niches to go after (think a sub-SRX cross-over, a larger-than-SRX crossover, as well as the flagship Omega-based sedan and coupe). But, recent moves to charge premium prices for products such as the ELR may suggest a new direction for Cadillac that means halo products are on the roadmap.
Personally, I’d love to see an ATS with a 600hp V-8, especially given how fun it was in its 3.6l form.
Source: Motor Trend
The good folks at Autoblog.com got to speak to head of GM Design Ed Welburn about the possibility that the Elmiraj Coupe would see its way to Cadillac showrooms.
It is clear that Cadillac leadership would love to bring the car to market as a companion to the expected S-Class sedan fighter (rumored to be called LTS). However, Cadillac is making very careful use of GM resources to first get cars to market that will be profitable and contribute heavily to the GM bottom line.
This is why we hear that an ATS-based small crossover, below the SRX, is well into development. A small crossover might not bring in the big sacks of cash, per sale, that a halo coupe like the Elmiraj would, but makes up for it by selling in larger numbers. And, if there is anything that will give us the Cadillacs we want later, it is models now that keep the company profitable enough to fund fun models later.
But, don’t expect us to like it.
The 2015 Cadillac ATS Coupe is expected to be shown publicly for the first time at the North American International Auto Show in Detroit, Michigan in January.
This will set the stage for the ATS Coupe to go on sale in summer of 2014 as a 2015 model. Expected power trains may mirror the sedan though it is possible Cadillac will throw us all a curve and offer a manual transmission with more than just the 2.0T
There are no rumors yet as to when the highly anticipated ATS-V will debut (a model we know will be offered in coupe form from the most recent spy shots).
The Detroit show’s press days start on Monday January 13, but GM has a habit of showing off their most anticipated models the day before in other venues.
More details as they become available.