the Caddy Edge

Archive for the 'News' category

Forums offline

August 31, 2010 - 6:39 am

We’ve taken the CaddyEdge forums offline for the time being.

Expect a new design once we are ready to re-launch the site with a new look and new features. Existing conversations from the forums should be part of the new design – but the integration is planned to be much better with the news, reviews, and photo galleries you’ve come to expect from tCE.

Thanks for your patience.


Cadillac to get new tagline

August 11, 2010 - 3:04 pm

If you’ve been following the management shakeups at GM, you know that there is a new exec in charge of marketing for the company.

Joel Ewanick (previously of Hyundai) has been wasting no time putting his mark on the companies marketing and advertising efforts. First up was dropping Cadillac’s recently hired ad agency and now we hear a couple interesting tidbits…

1. Cadillac will be returning to the SuperBowl next year. This should mean not only a new commercial but also possibly a return to Cadillac’s sponsorship of the MVP award (and its related awarding of a Cadillac to the winning player).
2. We are about a month from the official launch of Cadillac’s new tagline “The new standard of the world” which harkens back to Cadillac’s historic “Standard of the World” tagline.

Source: eGMCarTech


Lambda SUV coming in in 2013

August 11, 2010 - 12:24 pm

As you may recall, GM has been having a tough time deciding what to do next with the Escalade.

SRX 20On one hand, they have strict government fuel economy targets to hit later in the decade. On the other, the Escalade is still a cash cow (who wouldn’t want to charge 2x as much as a comparable Tahoe for an SUV that shouldn’t cost that much more to build?).

So, we have been hearing rumors first that the body-on-frame Escalade is being cancelled in favor of a Lambda (think Chevy Traverse, GMC Acadia, Buick Enclave) based large crossover. Then that the next Escalade would be body-on-frame just as it is now and the Lambda option had been shelved.

Lately we have heard that GM had decided to bring both to market. Escalade for their traditional buyers and the Lambda-based vehicle as a larger version of the uber-successful SRX formula (i.e. a heavily sporty leaning CUV).

The latest details have the new vehicle hitting the market as a 2013 model year (likely going on sale sometime in 2012) – this should also put this on the Lambda II architecture – so there is room for more interesting powertrain options as well as unique body-work that should resemble a bigger SRX.

The next Escalade should bow a year later as a 2014 (and will hopefully distance itself even more from its platform-mates).

Source: eGMCarTech


GM and OnStar announced smartphone app for all brands

July 22, 2010 - 8:30 am

GM and OnStar debuted some months ago a smart phone app that would allow you to control features of the new Chevy Volt (including when it begins charging, activating the climate control remotely, etc).

OnStar appToday, they announced that the same technology would be made available on 2011 GM vehicles across all 4 divisions. The app, initially available for iPhone and Android devices, will be tailored to the needs of each brand’s customers.

The app will allow you to start your vehicle, activate the horn/lights, as well as lock/unlock – allowing you to now do this beyond the range of your key fob.

Also provided is access to a myriad of stats on your vehicle ranging from VIN, odometer reading, fuel level, oil life remaining, tire pressures, and fuel economy statistics. You also will have one-touch access to an OnStar advisor from your phone.

For the security minded, you will need a userid, password, and PIN before being allowed to perform any remote vehicle functions – a nice addition to your piece of mind for a technology that might sound like a great way to steal an OnStar equipped vehicle.

This is a welcome expansion of OnStar’s offerings and should make for a nice perk for smart phone users. The apps will roll out soon for each brand.

Check out this video explanation of the service and app below:

Now the press release:

Show me more… »


2011 CTS to get optional 19″ all-season tires

July 21, 2010 - 2:44 am

Prior to the 2011 model year, you could get your CTS with 19” summer tires.

Well, apparently enough buyers wanted the 19” ‘big-wheel’ look without the absolute need to swap tires for the colder months. In response, Cadillac is now offering Goodyear’s RS-A2 all-season tires on the 3.6 performance and premium trims as a $850 option (above the 18” wheel option).

Look for these wheels and tires to be available on the 2011 CTS sedan and sport wagon starting immediately.

Show me more… »