the Caddy Edge

Archive for the 'News' category

Automobile Magazine reviews the XTS design

March 18, 2010 - 12:29 pm

XTSPlatThere appears to be but one thing wrong with the new XTS that even the most skilled designers couldn’t fix…

The platform is front-drive, leading to a much shorter front than any ‘flagship’ should possess in this segment.

Read the design critique over at:

Automobile Magazine XTS Design Review


The rest of the SRX review is coming soon

March 18, 2010 - 9:05 am

Sorry for the delays, but the SRX interior and performance review sections should be ready to go early next week.

Thanks for sticking with us while we get the sections completed.


Nesbitt dethroned…moving back to design

March 2, 2010 - 5:06 pm

GM did what everyone was whispering about for the past few days…they shook up the leadership of their brands in a major shift of the sales and marketing power structure.

Now, instead of a single brand head, the brands now have a VP of marketing as well as a VP of sales and service.

Cadillac now has Don Butler, in the new position of U.S. marketing VP and Kurt McNeil as U.S. sales and service VP. McNeil was previously general sales manager, Chevrolet.

Bryan Nesbitt is returning to design as executive director, advanced concept group, reporting to Ed Welburn, VP of global design.


Converj extended range EV canceled?

March 2, 2010 - 10:43 am

Converj ProfileRumors are swirling that GM has axed plans to bring out a Cadillac version of the Chevrolet Volt extended range EV.

Apparently (according to reports) the requirements to make a real Cadillac out of this platform would have cut EV range in half and possibly almost doubled the price of the Volt (expected to have an MSRP in the high 30’s with an effective price right around 30k.

So, the prospects of a 60k compact electric Cadillac coupe with a 20-mile EV range, combined with slow sales of hybrid luxury vehicles in general, caused GM to back off on this project – at least for now.

Expect GM and Cadillac to focus on more cost-effective options, such as traditional two-mode hybrid systems in cars like the new ATS, the next CTS, as well as the production XTS.


Cadillac’s Nesbitt shown the door

March 2, 2010 - 7:30 am

Rumors are flying this morning of a management shake-up at GM (again).

After today’s sales call – scheduled for 10a EST – GM is expected to announce several changes in its management structure. Included in this is rumored to be the removal of Bryan Nesbitt as head of Cadillac.

This would possibly signal a weakening of the influence of Vice-Chairman Bob Lutz (who helped champion Nesbitt who worked for him at Chrysler in the late 90’s).

This, the cancellation of the Converj extended range EV, and the showing of a Epsilon II based ‘flagship’ car calls into question the commitment of new GM management to making Cadillac a true leader of the luxury segment vs. a style-driven profit-center.

Stay tuned.