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Cadillac Aiming for Double-Digit Growth in 2014

2014 Cadillac ELRCadillac has officially told their dealers that they expect a 10+% growth in volume in 2014.

This is expected on the back of at least three new products, the ELR and ATS coupes as well as the new Escalade SUV.

Helping that goal is the fact that well over half (550 of 900) of Cadillac dealers have chosen to invest in the equipment and training to sell and service the new ELR range-extended electric. ELR started shipping to dealers earlier this month.

Additionally Cadillac has begun to offer $699/month lease deals on the $75995 ELR, which should help move a few into buyers’ hands.

Escalades are expected to hit showrooms in April and the ATS coupe will arrive this summer.

Cadillac Sees Sales Increase in October Thanks to ATS and XTS

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GM has released results of their October sales and Cadillac is up 14.5% over last October. However, there are interesting points to pull out of the sales data that show that the XTS and ATS are helping cover for significant softness in older products.

For instance, the CTS is down by 1574 units (40.2%) year over year while the Escalade (due for replacement in about a year) is down 20.6%, heavily weighted-down by a 30% drop in the non-ESV/non-EXT variants.

Loss of the 477 Escalade units, 1574 CTSes, as well as 403 DTSes and 179 STSes is offset by a solid 2540 XTS and 1266 ATS that are both probably pulling some sales from CTS though exact impact is hard to calculate from this data.

SRX, which is in the middle of its cycle but just got a freshening is showing some strength with a 10.8% bump (537 units up from last year). If ever you wanted to know what the emphasis on crossovers is about – check out how the SRX is actually Cadillac’s strongest seller by over 2:1 over the second best-selling XTS.

Below is the sales data released by GM for the Cadillac brand. Columns in this table are: Model, Oct 2012 sales, Oct 2011 sales, % Change Oct 2012 vs 2011, ’2012 Year-to-date (YTD)’, ’2011 YTD’, and % Change 2012 vs 2011.

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