Category: Video

The Tease Continues – Cadillac XT4 and the Oscars

Cadillac has released their 2018 Oscar ad lineup.  The 3 commercials culminate with the XT4 from many different angles than what we saw Friday morning in the grill teaser.  This 30 second spot will be Cadillac’s last to air during the 2018 Oscar broadcast.

The XT4 is slated to debut at the end of March at the 2018 New York Auto Show.  Expect plenty of coverage of the newest model here at the when it is available.

Cadillac will also be airing 2 other spots during the Oscars this year.  A 60 second spot titled “Future is Here” shows off the 200 mph CTS-V, the CT6 with Super Cruise, as well as providing a few teasing images of the XT4 (in advance of the XT4 spot that will air later in the evening.  For those that can’t wait, they posted the full commercial:

In their second spot of the night, we have “Future Cars” that opens with a selection of futuristic visions of cars over time leading up to a demonstration of the CT6 with Super Cruise.

Cadillac Teases New XT4 Crossover

Cadillac XT4Cadillac posted a teaser video early this morning showing the front of their upcoming XT4 crossover.

Included is the simple text overlay giving us an availability date of ‘Fall 2018’.

As we have said before, Cadillac can’t get this new model into production fast enough to satisfy crossover hungry buyers. 

We would expect to get a chance to see the new luxury utility vehicle at the New York Auto show at the end of the March.

Cadillac Adds to its ‘Vehicle to X’ Developments

Recently, Cadillac added Vehicle to Vehicle (V2V) capabilities to the CTS (with the mid-2017 refresh).  This technology uses dedicated radio frequencies (5.9GHz Dedicated Short-Range Communications – or DSRC) to communicate with other, similarly equipped vehicles, to share information about road hazards.  This might appear in equipped vehicle instrument clusters as warnings that vehicles nearby are braking rapidly – allowing for reaction before a hazard is visible.

Additionally, Cadillac is testing using the same technology for Vehicle to Infrastructure (V2I).  This variation on the technology would see an equipped car receiving information from traffic signals.  This would allow the car to ‘know’ that it will not make it through an upcoming intersection before the light is red and alert the driver – even before the light changes to yellow.

The technologies operate with a range around 1000 ft, and do not transmit identifying information (so a municipality would not be able to use it to ticket a an equipped car if it happened to run the red light, for instance.  Also, effort has gone into ensuring cyber-attacks are prevented through use of firewalls and other techniques.

With these V2x technologies, Cadillac is working toward a safer environment for drivers.