Cadillac Wants to but May Not Build Elmiraj Coupe

The good folks at Autoblog.com got to speak to head of GM Design Ed Welburn about the possibility that the Elmiraj Coupe would see its way to Cadillac showrooms.

Cadillac Elmiraj ConceptIt is clear that Cadillac leadership would love to bring the car to market as a companion to the expected S-Class sedan fighter (rumored to be called LTS). However, Cadillac is making very careful use of GM resources to first get cars to market that will be profitable and contribute heavily to the GM bottom line.

This is why we hear that an ATS-based small crossover, below the SRX, is well into development. A small crossover might not bring in the big sacks of cash, per sale, that a halo coupe like the Elmiraj would, but makes up for it by selling in larger numbers. And, if there is anything that will give us the Cadillacs we want later, it is models now that keep the company profitable enough to fund fun models later.

But, don’t expect us to like it.

Source: Autoblog.com