CTS Getting New Cadillac Badge

May 5th, 2014  |  Published in CTS

Cadillac’s wreath-less badge debuted on the, not yet for sale, ATS coupe.

It appears from these shots over at AutoEvolution that the new badge may quickly make it across the line.

This is the less than one year old CTS and it is already sporting a new grill featuring the new badge.

We expect that Cadillac will quickly move to update the grill and interior of all the models (perhaps all this year) to reflect the new logo.

Note this will involve changes to a myriad of things such as rear trim, airbag covers, wheel center caps, CUE software changes, key fobs and countless other locations where the branding is used. However, it makes sense to change all of these, across the board, quickly since Cadillac will want to consistently present their new branding to the world. Failure to do so will confuse their branding and could risk making the cars, dealers, and Cadillac management look slipshod.

Expect this update to the CTS to bow with the 2015 model that will go on sale this summer (August, most likely).

Source: AutoEvolution

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