Cadillac ELR Launch Lease Deal Announced

February 13th, 2014  |  Published in ELR

Cadillac is pushing the ELR hard recently with Olympic advertising to get the car into the hearts and minds of luxury buyers.

Now, Cadillac has dropped the other shoe with a fairly aggressive lease deal of 699/month for 39 months with 4900/down with a 32500-mile allowance (pretty low monthly miles given a normal driver will be closer to 1000 miles per month).

This should get the attention of some people who might balk at the payment on a $75000 electric.  Specifically, this beats the Tesla Model S pricing – which bases for a $71k 60kW model at almost $1300/month).  Figure a 60-month payment on an ELR would come close to $1500/month if financed conventionally. So, a $699 deal will certainly move quite a few of Cadillac’s sexy new coupe, and we are sure Cadillac hopes word of mouth will do the rest.

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