In an interview with USA Today, Cadillac chief Johan de Nysschen let slip that the newly unveiled ATS-V would start at $63k.
How does that compare to the M3/M4 siblings?
M3 sedan starts at $62950 (according to our friends at kbb.com)
M4 coupe starts at $64950.
So, it appears the ATS-V will come in with a very competitive price.
It will take more detail to know how things shake out once the options start piling on and how the cars compare on the street or track.