GM announced today that they would be transferring their Cadillac advertising account (and its annual $225 Million budget) from Leo Burnett Detroit to Modernista.
It is suggested that Leo Burnett Detroit lost the bulk of the Cadillac account due to their lackluster Super Bowl ads for Cadillac and the new 2007 Escalade.
Leo Burnett Detroit will continue to be the ad agency for GM Service and Parts as well as Pontiac. Effective July 1, LBD will gain some responsibility for local dealer advertising for Saab, Hummer, and Cadillac.
Modernista has done quite well for GM in the past as the ad agency for the Hummer brand.