Cadillac has posted a new micro-site with wallpapers and commercials from the new Life, Liberty, and the Pursuit campaign.
Also, check out the ‘behind the scenes’ video that talks about the ‘Crest’ ad that shows a jeweler making a Cadillac Crest badge (I am expecting e-mails now from people asking ‘are Cadillac badges really made of jewels and precious metals? – um, no.)
It certainly appears that Modernista is going with the whole touchy-feely angle on the history and heritage of Cadillac. Only time will tell if this will work to reach additional customers for Cadillac.
Check it out here: