I’ve certainly never heard of the ‘Luxury Institute’, but it is always nice to hear when your favorite brand gets an award.
The 2007 Luxury Customer Experience Index, a survey of an unknown number of households making $150000 or more per year, has found Cadillac to be the brand offering the best customer experience.
Check out the whole press release below.
Luxury Institute February 05, 2007 — Luxury automobile owners rated Cadillac a solid first place as the brand that delivers the best customer experience in the 2007 Luxury Customer Experience Index (LCEI) survey of Automobiles from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Lexus and Acura placed second and third, respectively.
Here is what wealthy owners had to say about why they recommend Cadillac:
Vehicle’s looks, comfort, service, performance, and reliability, as
well as great people at the dealers.
Beautiful car, excellent value and friendly service.
My dealer experience was excellent. Cadillac is the best of
“It is significant to see American icon Cadillac rise solidly to achieve the number one rating with highly discerning wealthy owners in our impartial surveys,” said Milton Pedraza, CEO of the Luxury Institute. Brands rated, in alphabetical order, included: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus, Lincoln, Mercedes, and Volvo.
The proprietary Luxury Customer Experience Index (LCEI) survey is the only measure of the customer experience of leading brands to wealthy Americans. A national sample of wealthy American consumers, with a minimum household income of $150,000, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.