As I think we’ve all learned by now, Cadillac has a tough row to hoe in establishing themselves in the European markets as a viable luxury maker.
Back in 2003, we were told to expect 20000 units per year later in the decade.
Now, Cadillac has restructured their sales channel and revised the targets down to 10000 units per year.
Given that sales of the BLS have not taken off like they’d hoped, even this number is being viewed as aggressive and potentially optimistic (let’s hope the new CTS w/ diesel will help hit those numbers).
Read about it at:
Automotive News (via Petrol Head): Cadillac lowers its sales target in Europe