Cadillac sales rose by 70% in February, speeding past the likes of Mercedes and perennial 1st place Lexus to take the second place luxury spot in the US market behind BMW.
A portion of the sales growth is due to increased sales of the SRX crossover and the DTS large sedan. The new SRX has been a huge success for Cadillac since it’s introduction over a year ago. The DTS is due to be phased out thus year along with the STS, both to be replaced by the new XTS large sedan (based on GM’s Epsilon II platform).
Incentives have made it easier for Cadillac intenders to finally pick up the car they’ve been wanting with lease deals on the CTS as low as $299/mo (lease deals are a major driver of luxury car sales in the US market).
Time will tell if this sales spike keeps Cadillac near the top in months to come as the US market recovers from the precious years’ economic downturn.