January 2018 Cadillac Sales

Cadillac saw it’s sales increase, worldwide, for the 20th consecutive month in January.  As we have come to expect, this was despite a drop in US sales (by 3.9% or 403 units this month).  China more than made up for this drop with a sales gain of 2211 units (12.3%)…continuing its streak of being Cadillac’s #1 market.  The rest of the Cadillac’s worldwide sales were down by 17.3% (but due to the low number of units sold in all other countries – that is merely 254 units lost).

For reference, China is making up 64.5% of Cadillac’s global sales.  US makes up 31.5% in the latest month.

But, let’s dive a bit into the sales numbers for the US market…there are a few surprises this month vs in the last several months…such as some actual sales gains we didn’t expect.

While we see drops in sales of the CTS, CT6, and XTS sedans…drops for the CTS and CT6 are both lower than we have seen lately.  CT6 was down 6 units (yes, 6) or just 0.9% from January 2017.  CTS was down 4.2% (29 units).  More in keeping with past performance, the XTS was down 629 units (34%).

The surprise move in the sedan front is a sales increase of the ATS.  The sportiest of the current Cadillacs saw a sales jump of 18.6% year over year (181 units).

Other sales wins include the Escalade family (up 44 units in January), XT5 (up 106 units, or 2.7%).

Fortunately, we are very close to an unveiling of the new XT4 at the New York Auto Show in late March.  XT4 should boost US Cadillac sales as soon as it can hit dealer lots.  Production of the XT4 is expected at GM’s Fairfax Assembly plant in Kansas City, Kansas and has already begun prototype builds.  We should know more about when it will go into production soon after the unveiling.

I’m sure Cadillac dealers are eager to get the new product on their lots.

 

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