Cadillac announced today the expansion of their BOOK by Cadillac subscription service to additional markets. Originally rolled-out in New York, BOOK is a service that allows customers to pay a fixed fee every month for access to a fleet of Cadillac vehicles. After that successful pilot, BOOK is coming to Los Angeles and Dallas.
The service works like this: sign-up with a $500 initiation fee and then pay $1800 a month. You are entitled to exchange vehicles up to 18 times per year and only limited to 2000 miles per month. In addition to the vehicles included in the program during the initial New York roll-out (Escalade, XT5, CT6, CTS-V, and ATS-V), BOOK now includes access to the CT6 Plug-In. This includes CT6 models equipped with Super Cruise autonomous driving.
Read all about the service expansion in the press release below: