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March 2017 Cadillac Sales

Cadillac has released their March 2017 sales results.  US sales are slightly better that what we saw in February (only down 1.5% vs that month’s 8.6% drop).

Again, China and the rest of the world have more than compensated for the US drop.  China alone was up 63% and was only 492 units behind the US market.  Again we are seeing that China is nipping at the heels of the US…though we haven’t seen China as the #1 market for Cadillac since the January results (which was the first time that had happened).  It wouldn’t be unreasonable to expect the two biggest markets to trade the #1 spot again and again in the future.

All other markets are also up, but are quite a bit smaller volume than the big two.  Canada is up 28% (265 units), Middle East is up 5.2% (only 16 units), and the rest of the world (ROW) is up 16.8% (92 units).

These changes represent a global increase in sales of 21.1% (almost 5000 units) vs March of last year.  Year-to-date is also up a strong 28.6%.

So, despite other reports you might see that suggest Cadillac is hurting – realize that it is a US only phenomenon that will certainly reverse once they finish development of their line of crossovers to slot above and below the XT5 (currently Cadillac’s best seller in the US market that represents over 40% of their US sales).  Imagine what sales will look like once the US market has the models from Cadillac it is craving.  The strong world sales (led by China) will help fund Cadillac’s development efforts and get us all even better models in the coming years.

 

February 2017 Cadillac Sales

Cadillac worldwide sales are up yet again in February.  Sales grew 18.6 percent year-over-year.  This represents the 9th consecutive double-digit sales growth for the brand.

Unlike January, China was not Cadillac’s largest market, but was still up 89.6% over 2016.  This growth (4268 additional sales) along with a 10.1% increase in Canada (just 69 units, truth be told), 3% in the Middle East (10 units), and 6.9% in the rest of the world (33 units) compensated for a 8.6% drop in US sales (a 1017 unit drop).

Though China was not the largest market in February, strong results in January leave China as Cadillac’s biggest market so far this year (up 106.4% vs the US drop of 6.5%).  This growth has led to a yearly sales increase of 32.3% (12,501).

It is likely that the two largest markets will trade the top spot month to month for a while to come.

 

Cadillac CT6 Changes for 2018

Cadillac has published changes coming to the 2018 CT6 to their dealers.

As is typical of these sort of changes, we have colors being retired:

Red Passion Tintcoat
Phantom Gray Metallic
Moonstone Metallic
Dark Emerald Metallic

…as well as new colors to take their place:

Satin Steel Metallic
Stone Gray Metallic
Red Horizon Tintcoat

The 2018 model also brings the latest version of the Cadillac user experience (2.6) but also includes the ability to be updated over-the air (OTA) which does not yet appear to be coming to other models in the line.  Another new feature is a power washer nozzle for the rear camera (which should make the view out the Rear Camera Mirror clearer in inclement weather.  Other changes are relatively minor and are listed below: (more…)

We’re Back!

It’s a bit embarrassing to admit, but the Caddy Edge has been effectively down for several weeks…and it went unnoticed by your friendly neighborhood editor. 

How on earth could you not know?! I can hear you asking. 

Well, the specific problem left the site unavailable only to someone who isn’t logged into the software that drives the site. 

So, for the last few weeks, changes were made, posts published, and heads scratched at the lack of response. 

Only today did it become clear that the site was broken to pretty much everyone but me. 

That is fixed as of today and I welcome you all to come and read the last several posts and to enjoy. 

Many apologies for the error. 

Cadillac Runs Ad Blitz During Oscars

Cadillac has decided to take advantage of the Oscar viewing audience again this year.

First off, we have their ad ‘Pedestal’ which introduces the Escala concept to people who may not follow the auto show season.  Given this previews the new face of Cadillac, getting it in front of more people now is a smart move:

A second spot highlights that Cadillac has a rich history, but that they view themselves as a company with a future:

Last, and most certainly not least, Cadillac takes an opportunity to pointedly take on the decisive atmosphere that has surrounded us in the US for the last many months.  In the ‘Carry’ spot, they remind everyone again that the company and it’s cars have history, but also that the US is an idea of one nation, indivisible:

January Sales Growth – China Market Exceeds US

Cadillac has released their January 2017 sales numbers and a surprising shift in sales is apparent.

As in the 2016 numbers we recently discussed, US sales are down yet again.  However, China sales are up a whopping 116%.  This leaves the US with just over 10,000 sales in January which pales in comparison to China’s 18,000 sales.  So, while 2016 had China at 68% of US sales volume, we could be witnessing the US becoming Cadillac’s second largest market.

In other news, this represents Cadillac sales, globally, being up 44.2% – almost exclusively due to this Chinese market growth.  This is the 8th consecutive month of double-digit sales increases.

Again, increased sales, no matter where in the world, will help Cadillac fund its moves to grow into new segments and make even better products in the years to come.

2016 Cadillac World Sales Hit New High

Cadillac sales in 2016 were up, globally, by 11.1% since the prior year.  This reflects an increase in sales in China of 45.9% and the ‘Rest of the World’ (ROW) by 8.7%.  These gains offset losses in Canada by 0.7%, the US by 3%, as well as the Middle East 17.8%.

Some of these markets are small, so the gains or loss percentages are somewhat deceptive.

The US loss of 3% is a drop of over 5000 units.  Canada’s drop is a mere 87 units.  The Middle East drop is just over 900 units lost vs 2015’s numbers.

Similarly, the ROW gain of 8.7% represents a 472 unit gain.

The big gain is in the, still developing Chinese market…which is 68% the size of the US market in 2016, up from about 45% last year, represents increased sales of over 36,600 and handily wipes out the small losses elsewhere.

So, sales are ramping up rapidly in China.  It would be reasonable to expect that China could become Cadillac’s biggest market within the next few years if sales growth continues in this way.  This is not necessarily a bad thing,  especially as the sales growth can help fuel increase product investment that the rest of Cadillac’s markets will get to enjoy as well.