Cadillac has decided to take advantage of the Oscar viewing audience again this year.
First off, we have their ad ‘Pedestal’ which introduces the Escala concept to people who may not follow the auto show season. Given this previews the new face of Cadillac, getting it in front of more people now is a smart move:
A second spot highlights that Cadillac has a rich history, but that they view themselves as a company with a future:
Last, and most certainly not least, Cadillac takes an opportunity to pointedly take on the decisive atmosphere that has surrounded us in the US for the last many months. In the ‘Carry’ spot, they remind everyone again that the company and it’s cars have history, but also that the US is an idea of one nation, indivisible: