GM and Cadillac Show New User Experience Tech at CES 2021

Cadillac Lyric, the brand’s first full-electric, will bring a 33” LCD display as well as new user interface design.

Starting on January 12, 2021, GM is launching their ‘GMExhibit Zero’ site. As part of this push to highlight GM’s latest technology will be showing off the next phase of Cadillac User Experience technology.

The new face of CUE will show up in the Lyric electric crossover. Starting out with a 33” display, Cadillac looked outside the automotive industry to rethink the technology and user interface. This was through a partnership with companies Rightpoint and Territory Studio.

Rightpoint helped Cadillac articulate the strategy and technology that could be brought to bear. Territory Studio bought their expertise in 2D and 3D graphics design to find new and intuitive ways to present vehicular information to the Cadillac customer.

Look to the GMExhibitZero site to help demonstrate the direction Cadillac will be taking in the years to come.