How’d we get here?

For decades, Cadillac was rightfully considered the ‘Standard of the World’…a purveyor of luxury vehicles without equal. From v-16’s to tailfins, Cadillac defined technology and style.

Unfortunately, Cadillac let the competition overtake it. It lost focus and missed the changes in the luxury market that attracted customers towards competitors from overseas.

Now, rather than simply follow the pack, Caddy is cutting its own path with a distinctive look, world-class chassis, powerful powertrains, and cutting edge technology.

With a pipeline full of new product that promises to equal or surpass the existing luxury players, Caddy is showing itself to be a force to reckoned with. The competition is worried about Caddy’s Edge.