Cadillac is pushing the ELR hard recently with Olympic advertising to get the car into the hearts and minds of luxury buyers. Now, Cadillac has dropped the other shoe with a fairly aggressive lease deal of 699/month for 39 months with 4900/down with a 32500-mile allowance (pretty low monthly miles given a normal driver will be […]
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Cadillac is pushing the ELR hard recently with Olympic advertising to get the car into the hearts and minds of luxury buyers.
Now, Cadillac has dropped the other shoe with a fairly aggressive lease deal of 699/month for 39 months with 4900/down with a 32500-mile allowance (pretty low monthly miles given a normal driver will be closer to 1000 miles per month).
This should get the attention of some people who might balk at the payment on a $75000 electric. Specifically, this beats the Tesla Model S pricing – which bases for a $71k 60kW model at almost $1300/month). Figure a 60-month payment on an ELR would come close to $1500/month if financed conventionally. So, a $699 deal will certainly move quite a few of Cadillac’s sexy new coupe, and we are sure Cadillac hopes word of mouth will do the rest.
Airing during the Olympics is this 60-second spot that hammers home the work ethic of the US and parlays that into the reward that is the Cadillac ELR.
It will be interesting to watch and see if the message translates into sales.
It’s always fun to hear the news that flows from a major auto show…
This time, following the unveiling of the ATS Coupe, Cadillac executives have revealed that GM is looking into several other body styles for their hit ATS.
In addition to the ATS-V, Cadillac is working on the business plans to support both a convertible (apparently already designed and engineered and simply awaiting the go-ahead to hit production) and a sport wagon.
The convertible seems to be a lock for production, but the wagon is a tougher sell (literally, as the segment is approximately 11,000-strong combined in the North American market – making an ATS wagon a definite tiny seller).
More likely is an ATS-based small crossover that we’ve heard rumored for some time now that would slot below the SRX.
Hmmm, an ATS-V sport wagon sounds awfully tasty, though.
This is expected on the back of at least three new products, the ELR and ATS coupes as well as the new Escalade SUV.
Helping that goal is the fact that well over half (550 of 900) of Cadillac dealers have chosen to invest in the equipment and training to sell and service the new ELR range-extended electric. ELR started shipping to dealers earlier this month.
Additionally Cadillac has begun to offer $699/month lease deals on the $75995 ELR, which should help move a few into buyers’ hands.
Escalades are expected to hit showrooms in April and the ATS coupe will arrive this summer.
Chris Doane and Car and Driver have spied the new Cadilac large sedan undergoing testing.
This is not the new XTS (a car expected to see no second generation). Instead, Cadillac is building a new large rear-drive platform dubbed “Omega” and styled in some ways to resemble the recent Elmiraj concept. Cadillac trademarked the LTS name some time ago, so that may be how they will christen this new sedan, despite some desire among fans that they return to ‘real’ names. We won’t hold our breath for that sort of wholesale change.
Cadillac has announced pricing of the 2015 Escalade and it follows their recent trend toward pricing in line with competition rather than trying to compete on price.
Starting price of the latest Escalade is $72,690 (including destination), an increase over the prior generation of $3725. This places the Escalade in the thick of the luxury SUV market with only the starting price of Lexus’ LX being higher. Yep, Escalade is going to have a higher starting price than the Mercedes GL and Land Rover’s Range Rover offerings. We will have to wait closer to launch to get more detailed pricing, as it may turn out that the Escalade is a bargain compared to a fully optioned example of the competition.
Arguably, the Escalade does come with 20″ wheels, full LED lighting, as well as Magnetic Ride Control – all standard. Time will tell if the market will accept this bump in price.
The 2015 Escalade should be available this summer, once the factories finish their change-over for the new models.