December 2017 Cadillac Sales

December 2017 Worldwide Cadillac SalesCadillac ended 2017 on an overall high-note.  Sales have grown to the second highest level in the brand’s history with sales up 15.5% over 2016’s numbers.  This, as will come as no surprise to anyone, comes from massive increases in sales in the Chinese market.  In December, Chinese sales grew 28.5% (3817 units) over 2016’s results.  This helped offset softness in the US market where sales were down 28.6% (6142 units).  ‘Rest of World’ sales were also up 10.1% (227 units).

As a result, December global sales were down 6.8% (2553 units).  

December 2017 Cadillac Sales - USSo, as every month, let’s take a look at how the US market got to its 6000 unit drop in 2017 (close to half of the 13566 drop in this market for the year.)

In a surprising turn of events, not a single model saw a sales increase in December.  Sedans were all down (again).  ATS continued its slide (down 1199 for the month/ 8405 for the year.)   CTS declined yet again (down 892 in December / 5567 for the year.)  XTS dropped even more (down 1905 for the month / 5896 for the year.) – despite its recent refresh.  Only the CT6 flagship wasn’t down in both measures (down 452 last month, but up 1373 for the year.)

The normal savior of the brand, the XT5 saw an unusual downturn in December by a surprising drop of 7.4% (548 units) while being up strong when looking at the entire year (28,827 units or 73%).  It and the CT6 were the only offerings that saw sales growth for the year.

Even the brand’s legendary Escalade saw a drop both for the month (1020 units) and for the year (1358).  This may show a hit being taken by Lincoln’s recent launch of the brand new Navigator taking a bite out of Cadillac’s big SUV…it will take a few more months to judge this vs a potential move of customers away from big body-on-frame SUVs.  We are seeing that the big SUVs are pretty flat, sales-wise, with large crossovers like Audi’s Q7 seeing significant growth.

Looking at the big picture, we can see why Cadillac is planning to merge their sedan offerings (profitability on 4 models splitting this few sales is hard to come by) as well as rushing new crossover models to market.

As we have said before, this can’t come fast enough.



November 2017 Cadillac Sales

Cadillac continues to drive sales growth outside of the US market in November. 

Worldwide, Cadillac sales were up 3.7% (1128 units).  They certainly enjoy their year-to-date increase of 18.5% over 2016’s sales (a 50,000 unit sales increase).

As we have come to expect this year, this was in spite of a sales drop in the US market (down almost 2000 units and 12.8% in the home market).  Offsetting this is a massive increase of 23.4% in China (over 3100 units).  The rest of the countries Cadillac sells vehicles in were up 2.8%…but with sales of just over 2000 units for the month, they pale in comparison to the big-two markets in which Cadillac competes.

Because we and Cadillac reside in the USA – let’s go a bit deeper into the November results in the home market.

This month, continuing the same tune from earlier this year, sedan sales are down massively.  In order of least awful to worst…XTS sales were down 715 units (27%), CT6 is down 392 units (a 33.5% drop), CTS was down 386 (37%), and the ATS – our personal favorite Cadillac – dropped 659 sales or 44.2%.

Unlike in months past, the XT5 didn’t show a large gain to offset the sedan drops.  However, it does continue to be Cadillac’s best US-market seller.  Sales of the mid-sized crossover were up 259 units or 4.8%.  These 5623 sales outnumbered sales of all 4 sedan models…combined.  It also outsold the combined sales of Escalade by over 2000 units.

For those lamenting the low sales numbers in the US, just keep telling yourself that the XT4 will be on sale soon…and this story will turn around (unless you happen to be a sedan fan).

Cadillac Expanding BOOK Vehicle Subscription Service to Dallas and Los Angeles

BOOK by Cadillac Logo

Cadillac announced today the expansion of their BOOK by Cadillac subscription service to additional markets.  Originally rolled-out in New York, BOOK is a service that allows customers to pay a fixed fee every month for access to a fleet of Cadillac vehicles.  After that successful pilot, BOOK is coming to Los Angeles and Dallas.

The service works like this: sign-up with a $500 initiation fee and then pay $1800 a month.  You are entitled to exchange vehicles up to 18 times per year and only limited to 2000 miles per month.  In addition to the vehicles included in the program during the initial New York roll-out (Escalade, XT5, CT6, CTS-V, and ATS-V), BOOK now includes access to the CT6 Plug-In.  This includes CT6 models equipped with Super Cruise autonomous driving.

Read all about the service expansion in the press release below:


October 2017 Cadillac Sales

October 2017 Worldwide Cadillac Sales

17 Months.

That is how long Cadillac has sold more cars and SUVs worldwide than the month before.

The dance between Cadillac’s two largest markets continues with double-digit growth in the Chinese market putting the US in second place by over 3000 units for the month(17018 vs 13931).

Chinese sales were up year-over-year by 36.1% (4516 units).  The amusingly titled ‘Rest of World’ was also up by double-digits (19.9% or 357 units).  In contrast, the US was largely flat (down 17 units or 0.1%).  

October 2017 US Cadillac SalesUS sales of the XTS sedan (up 726 units or 49.6%) along with strong sales of the XT5 crossover (942 units or 19.5%) almost offset drops in other sedans.

This month saw double-digit drops in the ATS (664 units or 41.7%), CTS (245 units or 23.9%), as well as the flagship CT6 (520 units or 39.5%).  Even the mighty Escalade saw a joint drop of 166 units year-over-year.

As we have said before, the luxury market has turned quickly toward crossovers in a way that Cadillac was not prepared.  The XT5 has been the sole offering and is single-handedly been responsible for keeping the sales story in the US from being much worse.  Though, it appears that things are getting ready to change – the sales press release this month contained a reference to the new XT4 that will hit the market in 2018.  Sales of even a single new crossover model will flip the recurring sales story in the US and likely push the Chinese market back into second place for a time.