Recently, we found out that Cadillac would be showing off their new flagship car at the New York Auto Show in April. Now, Cadillac has announced not only the production timeframe but also the factory that will be tasked with building the new car. GM’s recent $384 Million investment in their Detroit-Hamtramck plant, that also builds […]
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Cadillac’s Chief Marketing Officer, Uwe Ellinghaus, in an interview with Forbes, has confirmed another piece of the brand’s new naming scheme.
After confirming that sedans will get a ‘CT#’ scheme, starting with their new flagship CT6, we were left wondering what the utilities in the line would be called.
‘XT#’ will denote crossovers, with the number similarly showing position in the model hierarchy. Plans are to bring to market a crossover both above and below the current SRX.
The exception, as expected, will be the Escalade – just owing to its powerful name recognition.
Unlike the naming mess that ensued at Infiniti by changing model names mid-cycle, Cadillac is expected to introduce new names when products are replaced. This should minimize confusion if take a while longer to complete the change-over (possibly taking up to 5 years…if they don’t get impatient between now and the next version of the CTS (the newest member of the line and likely last to be replaced).
It certainly is an interesting time to follow Cadillac’s strategy.
Recently, Cadillac has named a new head, announced plans for a flagship sedan, and unveiled the start of a new branding scheme. All while also planning a much more autonomous structure that will see its headquarters leaving Detroit and corporate parent GM’s shadow in favor of New York City’s SoHo neighborhood.
These moves have not been without their detractors and apparently the criticism hasn’t been lost on Cadillac’s new leader Johan de Nysschen. He just took to Facebook and posted the following rant to his friends.
Bertel Schmitt of the Daily Kanban is either one of those friends or merely got tipped to the post and released it for the rest of us to enjoy.
The words of Mr de Nysschen: Continue Reading →
Cadillac officially announced the name of their upcoming halo car. What we all had assumed was going to be called LTS has not only been named but a preview of a name shift at the brand has as well. The new car will be called CT6.
What this suggests to us, and admittedly with only a single datapoint, is that Cadillac is recognizing the brand equity in the CTS line and is likely to pull a portion of its name into a re-brand of the entire line.
We would not be surprised to see the ATS re-badged the CT2 and the current CTS as the CT4 in the coming months. This could have been predicted given the new head of Cadillac Johan De Nysschen also renamed the entire Infiniti line while he was there (arguably to make the line more rationally named).
This may not entirely have been his doing as a few years ago there was a strong rumor that Cadillac was about to rename the CTS the CT5 (a banner at the second-generation car’s debut looked very much like someone had edited the 5 at the last moment to make it look more like an ‘S’ – see the image to the left, imagine it with a couple pixels filled in to the top left and you have a ’5′). In that case we could be looking at a future CT3 (ATS) and CT5 (CTS) to go with the new CT6. However, all of this is purely conjecture.
Recently, we found out that Cadillac would be showing off their new flagship car at the New York Auto Show in April. Now, Cadillac has announced not only the production timeframe but also the factory that will be tasked with building the new car.
GM’s recent $384 Million investment in their Detroit-Hamtramck plant, that also builds the Cadillac ELR among other GM products, will enable the factory to produce the new flagship starting in the 4th quarter of 2015.
Built on GM’s new Omega platform, designed exclusively for this uber-Cadillac, the new car’s name will be announced in the coming months (though rumors abound of it being called ‘LTS’). Additionally, Cadillac confirmed that the new car, expected to be a large 4-door sedan, will slot above the XTS in the lineup. For at least some time, the XTS will remain (likely as a hedge against seeing a drop in overall sales to Cadillac traditionalists if the XTS disappeared).
There are reports of the brake staying partially engaged after being released. This could lead to premature brake wear as well as leading to excessive heat and risk of fire at the parking brake wheels.
Dealers will apply a software update to correct this issue.
XTS owners should keep an eye out for an official notice in the mail in the coming weeks.
It’s going to be a Cadillac auto show season this year.
After the recent revelation that the Cadillac flagship is expected at the NY show which caps the US auto show season, we have now heard that the first show of the season, the Los Angeles show in November will feature the debut of Cadillac’s M3 fighter, the ATS-V.
Expected to pack a twin-turbo V-6, the ATS-V has been rumored to out-power the new M3 handily.
Press conferences are scheduled on November 18-20, so we’ll know on one of those days a lot more about the new hot Cadillac.
We can’t wait.