Recently, we found out that Cadillac would be showing off their new flagship car at the New York Auto Show in April. Now, Cadillac has announced not only the production timeframe but also the factory that will be tasked with building the new car. GM’s recent $384 Million investment in their Detroit-Hamtramck plant, that also builds […]
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Cadillac had announced the name of their new top sedan, and previewed a new name scheme with the CT6.
Recently we have also heard that the SUV portion of their lineup will rock names starting with XT.
Well, as if to drive the point home, Cadillac has filed for trademark protection for the following names:
CT2, CT3, CT4, CT5, CT7, and CT8 as well as
XT2, XT3, XT4, XT5, XT6, XT7, and XT8.
This suggests that the previous flagship car, the CT6, will, in fact, fall below two additional models. This could see the top sedan overshadowed by a rakish 4-door coupe in the CT7 and under an, as yet unknown body style CT8.
The XT lineup is more in flux with rumor having the Escalade keeping its name and only 3 other crossovers on deck (SRX replacement as well as a model smaller and larger). This leaves 4 names for indeterminate products. Could Cadillac be planning coupe-esque crossovers like BMW’s X4 and X6?
Source: <a href=”http://blog.caranddriver.com/if-a-vehicle-badge-involves-ct-or-xt-followed-by-a-number-cadillac-just-trademarked-it/“>Car and Driver</a>
We’ll finally know the details on Cadillac’s M3 fighter at the LA Autoshow.
But for now, enjoy a little hoon-age courtesy of Cadillac’s performance division.
Cadillac’s Chief Marketing Officer, Uwe Ellinghaus, in an interview with Forbes, has confirmed another piece of the brand’s new naming scheme.
After confirming that sedans will get a ‘CT#’ scheme, starting with their new flagship CT6, we were left wondering what the utilities in the line would be called.
‘XT#’ will denote crossovers, with the number similarly showing position in the model hierarchy. Plans are to bring to market a crossover both above and below the current SRX.
The exception, as expected, will be the Escalade – just owing to its powerful name recognition.
Unlike the naming mess that ensued at Infiniti by changing model names mid-cycle, Cadillac is expected to introduce new names when products are replaced. This should minimize confusion if take a while longer to complete the change-over (possibly taking up to 5 years…if they don’t get impatient between now and the next version of the CTS (the newest member of the line and likely last to be replaced).
It certainly is an interesting time to follow Cadillac’s strategy.
Recently, Cadillac has named a new head, announced plans for a flagship sedan, and unveiled the start of a new branding scheme. All while also planning a much more autonomous structure that will see its headquarters leaving Detroit and corporate parent GM’s shadow in favor of New York City’s SoHo neighborhood.
These moves have not been without their detractors and apparently the criticism hasn’t been lost on Cadillac’s new leader Johan de Nysschen. He just took to Facebook and posted the following rant to his friends.
Bertel Schmitt of the Daily Kanban is either one of those friends or merely got tipped to the post and released it for the rest of us to enjoy.
The words of Mr de Nysschen: Continue Reading →