Cadillac announced that it would become an all-electric brand by 2030 and confirmed that no new gas-powered models were under development.
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We have been working for some time on a piece where we talk about Cadillac’s all-electric future. As part of this, we ran across trademarks the brand has for vehicles that fit into the -IQ naming convention previewed with the LYRIQ and CELESTIQ.
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It has been a while since we’ve talked about the upcoming Cadillac flagship, the CELESTIQ.
We’ve talked about the shopping experience as well as the engineering.
But, under all the fancy styling and bespoke interior and exterior styling and features is GM’s Ultium platform’s suspension, battery, and motors.
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Not long ago, we spotted trademarks GM filed for that suggested a set of variations on the CELESTIQ.
At the time, we guessed that these might be design themes that Cadillac would use to inspire customers as they looked at all their options.
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There are advantages to building a car you intend to sell in vanishingly small numbers at ultra-luxury pricing.
One is you have the ability to play with manufacturing processes that you haven’t used before but which could revolutionize the cars you build for decades to come.
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Cadillac’s unveiling event for the production CELESTIQ lead off with Lenny Kravitz going through the process of spec-ing out and designing his own CELESTIQ. Interspersed he talked to the VP of GM Global Design Michael Simcoe,
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Let’s cut immediately to the chase. The CELESTIQ is the $300k+ car we predicted. But, it sounds like Cadillac has pulled out all the stops to make this the hand-built, custom designed, ultra-sedan that we thought they might be planning.
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