Cadillac announces new slogan

Cadillac, in a effort to reach younger customers and more women, has announced a new slogan and ad campaign.

Under the new tag line of ‘Life, Liberty, and the Pursuit’, and using non-traditional ad locations like video games and urban ads, Cadillac hopes to push their brand message to groups currently unreached by the current ‘Break Through’ campaign.

Personally, I think this new slogan is fairly lifeless and doesn’t get at what Cadillac is or should be – a driving machine on par with the European competition like BMW.

We’ll see soon enough if the ads are better than the slogan suggests.

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