Behind the 08 CTS Reveal
Over at the GM FYI Blog, Dave Silcox of Clear!Blue Communications discusses their decision as part of the 2008 CTS reveal to use a pair of up-and-coming hip-hop violin (!?) players.
It’s an interesting insight into how Cadillac sees itself and its products and how advertising and PR people try to put that vision into action.
One Comment
After watching the Video of the Intro on the link provided, I think the “NBS” idea was perfect! This introduction should be re-broadcast as often as possible–the presentation really augments the already great car! Go Cadillac!