I’m really not sure how much of a story it is, but while we wait for the CTS announcement on Monday…why not discuss the CTS’ little brother, the euro-only BLS.
Sales of the Epsilon-based BLS have been a little off of Cadillac expectations – partially because it lacks the sporting credentials of the targeted BMW 3-series or Audi A4. Cadillac is looking to help close the gap with a newly available sport package.
The package does not include any more power – which is really one area that the BLS was fine in already. It does include the following:
Lowered sport suspension
Aluminum interior trim
It will be interesting to see if this helps increase sales.