After Cadillac decided to re-instate over 400 dealers that had previously been told they were out of the Cadillac selling business – they now find themselves in the enviable position of needing to provide hundreds of dealer lots with inventory.
Given the incredible success of the new SRX, that has left Cadillac with a shortage of inventory and no easy way to increase production.
Kurt McNeil, Cadillac’s U.S. sales chief, has stated that GM is looking at ways to increase production, but that relief would not come until at least the 4th quarter of this year. This likely means adding SRX production to another of the plants that builds Theta crossovers (the SRX is built at GM’s Ramos Arizpe plant in Mexico. Other Theta products are built in GM’s Ingersoll, Ontario, Canada plant.
GM will need to find significant production capacity not only to supply the hot SRX to their ‘new’ dealers, but also to provide promised capacity for the SRX’s sibling, the upcoming Saab 9-4x which goes on sale in several months.
Expect an announcement on how they will get the additional production soon.