Cadillac to un-drop 400-500 dealers

During the GM bankruptcy of 2009, Cadillac decided to refocus its retail strategy on large markets, dropping what it considered to be excess dealers in many areas.

Well, the bankruptcy is over, and new management in charge of the sales role of Cadillac has decided that, while there are too many dealers in some urban areas, getting rid of dealers in smaller towns and forcing customers to travel to the city for sales and service isn’t the best plan.

So, Cadillac will be re-instating 400-500 dealers soon. This still leaves Cadillac with a leaner retail presence than before, but also means that many customers won’t have to drive quite as far to buy or service their cars.

This website stores cookies on your computer. These cookies are used to provide a more personalized experience and to track your whereabouts around our website in compliance with the European General Data Protection Regulation. If you decide to to opt-out of any future tracking, a cookie will be setup in your browser to remember this choice for one year.

Accept or Deny