Cadillac to un-drop 400-500 dealers

During the GM bankruptcy of 2009, Cadillac decided to refocus its retail strategy on large markets, dropping what it considered to be excess dealers in many areas.

Well, the bankruptcy is over, and new management in charge of the sales role of Cadillac has decided that, while there are too many dealers in some urban areas, getting rid of dealers in smaller towns and forcing customers to travel to the city for sales and service isn’t the best plan.

So, Cadillac will be re-instating 400-500 dealers soon. This still leaves Cadillac with a leaner retail presence than before, but also means that many customers won’t have to drive quite as far to buy or service their cars.