Cadillac switches ad agency

Recently appointed GM Vice President of US Marketing, Joel Ewanick, has moved Cadillac’s ad business to Publicis Groupe’s Fallon.

This comes just five months after Cadillac moved their business, also Publicis-backed, Bartle Bogle Hegarty.

It remains to be seen how this switch will affect how Cadillac markets their products – but we should see some changes within the next month or so.