Cadillac has chosen an agency to work with their creative agency of record, Fallon, in an effort to target African-American buyers.
Press release below:
Cadillac announced today that it will be working with the Carol H. Williams agency in conjunction with Fallon, Cadillac’s creative agency of record, to develop a fully integrated communications platform that will target African-American luxury car buyers.
“We need to tell the Cadillac story to affluent, urban consumers in ways that are relevant to them,” said Joel Ewanick, vice president, General Motors U.S. Marketing. “Carol H. Williams has worked with Cadillac and other luxury brands in the past, and we think their experience will be valuable as we develop a multicultural marketing strategy for GM’s flagship brand.”
“Cadillac products like the new CTS-V Coupe compete head-to-head with the world’s best vehicles,” said Don Butler, vice president, Cadillac Marketing. “It’s important for Cadillac to connect with more people in a fresh and meaningful way. We’re looking to Carol H. Williams and Fallon to help us illuminate Cadillac as ‘The New Standard of the World.’”