ATS and XTS “Won’t blow the doors off” – GM CEO

WTF, GM?!

In a quote from GM CEO Dan Akerson, we see a GM management that still doesn’t quite ‘get it’.

Referencing the upcoming XTS and ATS products, he admits they will simply be ‘competitive’ with the rest of the luxury class but won’t ‘blow the doors off’ the competition.

Given the XTS is a variant of the Epsilon II chassis underpinning the Buick Lacrosse – that one comes as no surprise.

However, the vaunted ATS that was supposed to take the battle squarely to the BMW 3-series (but which recently has been rumored to be hundreds of pounds overweight) – is shaping up to be a disappointment on some levels.

The real response here from Akerson should be to delay the products until they can be done correctly – not to set sights simply on increasing volumes and beating Lincoln (a ‘competitor’ in historical terms only).

Come on, GM. Let’s get heads out of backsides and get the new product right.

Source: Automobile Magazine

3 Comments