Cadillac talks about the ATS

Rumors have colored the upcoming Alpha-chassis based ATS and its ability to compete against the BMW 3-series and other volume sports sedans from the rest of the luxury field.

As a means of combating these doubts, Cadillac has released this video showing some mules undergoing testing and engineering staff (headed by GM NA President Mark Reuss) talking about what they are aiming to accomplish with the ‘ATS’ (still not the official name).

We’re hopeful about the new car, but will have to reserve judgement until we get a chance behind the wheel next year.

See the video below:

More in the press release below:

Cadillac is showing a behind-the-scenes video of the development of its new compact luxury car, codenamed ATS.

The two-minute video features interviews with GM North America President Mark Reuss, who is test-driving a pre-production development version of the car, along with global Vehicle Line Executive David Leone, lead development engineer Chris Berube, and performance engineer Kevin Zelenka.

“How do you put a metric on what the soul of the car is? And I think that’s what we’re creating that’s very unique here is a soul for Cadillac in this segment that we haven’t had before,” Reuss says in the video.

The small Cadillac will begin production next summer at the Lansing Grand River plant, the same Michigan assembly plant that builds the award-winning midsize Cadillac CTS sedan, coupe and wagon. The plant received a $190 million investment and 600 jobs for the new model.