Cadillac Targetting Lexus in Sales

Cadillac has plans to greatly expand global sales in the next 10 years. Their plan is to become the 4th largest luxury brand, knocking Lexus off of that spot with the addition of new models like the ATS, XTS, as well as other, unannounced products during the next several years. Reaching this goal will require that Cadillac more than double their current sales by 2022.

This would leave Cadillac still with lower sales than BMW, Audi, and Mercedes – but success in doubling sales would very likely embolden Cadillac and be followed by them targeting the 3rd place spot.


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