We mentioned last week how Cadillac is spending its advertising money in non-traditional places (non-print, non-TV, non-radio…i.e. online).
However, what we didn’t mention at the time is how much of their budget in the coming year will be used to launch the new XTS and ATS sedans.
It turns out that 80% of their entire ad budget is dedicated this year to these critical launches – especially the ATS which is entering the highly competitive small sports sedan market.
Given the sales numbers from October, it looks like these products and their ads are getting buyers’ attention.