Cadillac has announced that Tom Anliker will become the managing director of Cadillac Europe, effective Jan. 1. Anliker is currently the managing director of Chevrolet in Switzerland.
Since 2006, the post has been filled by Wolfgang Schubert, who is retiring from GM.
Mr. Anliker will have the unenviable task of trying to crack the European market, which Cadillac currently has had little success penetrating.
We wish him the best of luck in his new post.