ATS-V Starting Price Announced

In an interview with USA Today, Cadillac chief Johan de Nysschen let slip that the newly unveiled ATS-V would start at $63k. How does that compare to the M3/M4 siblings? M3 sedan starts at $62950 (according to our friends at kbb.com) M4 coupe starts at $64950. So, it appears the ATS-V will come in with a very competitive price. It will take more detail to know how things shake out once the options start piling on and how the cars compare on the street or track.