There are advantages to building a car you intend to sell in vanishingly small numbers at ultra-luxury pricing.
One is you have the ability to play with manufacturing processes that you haven’t used before but which could revolutionize the cars you build for decades to come.
Cadillac’s unveiling event for the production CELESTIQ lead off with Lenny Kravitz going through the process of spec-ing out and designing his own CELESTIQ. Interspersed he talked to the VP of GM Global Design Michael Simcoe,
Let’s cut immediately to the chase. The CELESTIQ is the $300k+ car we predicted. But, it sounds like Cadillac has pulled out all the stops to make this the hand-built, custom designed, ultra-sedan that we thought they might be planning.